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20m 16s

Say This, Not That: Why Precise Language...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail Imprecise language is quietly sabotaging your sales process — and most sellers don't even notice it happening. This week, Bill and Bryan dig into the art of precise communication and why "what they hear" matters more than "what you meant." Bryan shares a real example from his own sales process: his team retired the vague word "calendars" as ... Show More
Up next
Jun 22
Patterns of Limitation: Part 2
Send us Fan MailBill and Bryan continue their series on the hidden patterns that quietly cap sales performance. Building on last episode's conversation about "drift," they dig into two more limiting patterns: fear (and why naming it is the first step toward detachment) and the be ... Show More
13m 13s
Jun 15
Patterns That Are Holding You Back
Send us Fan MailBill and Bryan dig into what they call "patterns of limitation" — the ingrained habits and mindsets that quietly cap your sales growth, often disguised as things that are already working.They explore four key patterns worth examining: the tendency to focus on the ... Show More
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Jun 8
Why Your Spiritual Foundation Is Your Biggest Sales Asset
Send us Fan MailBill goes somewhere different today — and that's intentional.In this solo episode, Bill Caskey shares the first six of twelve core sales principles, each grounded in a biblical reference. From understanding your divine assignment and serving before selling, to det ... Show More
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