Retailers have no shortage of data. But what if the most valuable insights aren't coming from sales reports or demand forecasts, but from what's happening on store shelves in real time?
In this edition of 5 Insightful Minutes, Caitlin Allen, SVP of Market at Simbe, joins Omni Talk to discuss the latest findings from the Simbe Index and why shelf data is quickly becoming one of retail's most powerful leading indicators.
Drawing from more than 45 billion shelf images captured across retailers worldwide, Caitlin explains how real-time shelf intelligence is revealing shifting shopper behavior, exposing supply chain pressure before it's reflected in sales data, and helping retailers respond faster during volatile seasons like back-to-school.
She also makes the case that despite billions invested in retail technology, many retailers are still missing the foundational data needed to make those investments pay off.
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