Is the American Dream still alive? And if it has changed, who stands to win? Who stands to lose?
Simon-Kucher recently conducted an exhaustive survey of more than 5,000 Americans across all income levels and demographics to answer exactly these questions. The findings have profound implications for consumers, retailers, brands, and, frankly, any business that serves them.
Omni Talk is pleased to welcome Shikha Jain, Partner and Head of Consumer for North America at Simon-Kucher and the architect of this landmark research, to a special installment of our Ask an Expert webinar series. Joining Chris Walton, Shikha unpacks how years of economic uncertainty, inflation, and shifting consumer priorities are redefining the American Dream and what those changes mean for businesses looking to stay ahead.
Read the full Simon-Kucher "New American Dream" study discussed in this episode: https://www.simon-kucher.com/en/insights/new-american-dream
Key topics covered:
Whether you're a retailer, marketer, consumer insights leader, or simply fascinated by how economic and cultural shifts influence buying behavior, this conversation offers research-backed insights into the forces shaping today's consumer and tomorrow's retail landscape.
P.S. To explore more conversations from the Omni Talk Ask an Expert Series, head here.
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