logo
episode-header-image
Jul 2022
29m 42s

Cannes Lions 2022: Unlocking the Power o...

ADWEEK
About this episode
tail spinning
Up next
May 28
How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly
How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of Marketing Vanguard. He reveals how he transformed a meme product into a global phenomenon, why embracing risk and "failing ... Show More
23m 6s
May 21
If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance
The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and CMO, Tory Pachis, reveals how their Rhode Island–based challenger brand competes against massive incumbents by doubling d ... Show More
29m 44s
May 14
Mastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop!
What if AI could bring more humanity to marketing, instead of taking away from it? In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals why brand authenticity matters more than ever in an AI-driven world, ... Show More
33m 33s
Recommended Episodes
Jul 2022
126. Juergen Esser on creating value while advancing sustainability at Danone
<br><a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163353970763930706c74356876&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532467468652d73747261746567792d726f6f6d2d706f646361737425324669 ... Show More
36m 58s
Jul 2021
Majid Al Futtaim CEO on the future of retail and cinema
<p>Automation, e-commerce and the push for sustainability all have major roles to play in the future of retail. That's according to Majid Al Futtaim chief executive Alain Bejjani. He joins co-hosts Mustafa Alrawi and Kelsey Warner this week to talk about how the Middle East's big ... Show More
31m 35s
Jul 2023
#240 -Série spéciale Retail Media : Les Do’s et don’ts du retail media, avec Criteo
<p><em>“Le retail media, c’est tous les leviers publicitaires qu’on adresse à un shopper dans un magasin, physique ou digital.&nbsp; Dans le magasin, c’est la tête de gondole, le stop rayon… En digital,&nbsp; on a transposé tous ces leviers publicitaires sur un site Internet. On ... Show More
56m 38s
Mar 2021
What Your Media Plan Should Look Like In 202‪1
<p>Today’s episode is &nbsp;another Marketing For the Now! Consumer attention is increasingly hard &nbsp;to capture. In our first show of 2021, we will hear from top leaders as &nbsp;they answer the question, “What does the modern media plan look like to &nbsp;YOU in 2021?” I lea ... Show More
2 h
Jan 2021
What Your Media Plan Should Look Like In 2021
<p>Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our ... Show More
2 h
Nov 2021
#130 - Série spéciale One to One Monaco : Les grandes tendances e-commerce et retail 2022, avec Sonia Mamin, directrice du salon
tail spinning
14m 4s
May 2021
88. Kevin Sneader on the eight trends that will define 2021–and beyond
<p>Crises tend to give rise to remarkable innovations and insights. Today is just such a moment, raising challenges to many long-held beliefs about how companies should operate. In this episode, McKinsey’s global leader Kevin Sneader talks with senior partner Celia Huber about th ... Show More
23m 50s
Jan 2024
S4 E2: Media Relations and Media Training with David Wills of Media Profile
This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media. David Wills, senior vice president at Media Profile, discusses the evolving landscape of media relations and the challenges faced by publi ... Show More
19m 58s
Feb 2023
Top 3 Trends in Performance Marketing for 2022 -- Zach Morrison // Tinuiti
<p>Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. ... Show More
19m 13s
Listen to millions of songs and podcasts on Anghami