Hustle culture became aspirational because, in the beginning stages of business, hard work genuinely creates momentum. But eventually many entrepreneurs realize they built identities around being busy instead of building businesses that actually align with the life they want.
This conversation explores hustle culture, entrepreneurship, ambition, creative alignment, burnout, founder psychology, business growth, and the difference between working harder versus building more intentionally. We talk about overworking, business evolution, identity shifts, pricing, motherhood, building a calmer business, and why clarity eventually matters more than constant movement.
I also share the story of raising my prices from $3K to $12K after becoming a mom during COVID, why I shifted away from teaching designers full time, and how narrowing my agency into skincare completely changed the way I think about business and alignment.
Links to Connect:
Media & speaking: https://kadysandel.com
My skincare branding studio: https://aventivestudio.com
For designers: https://aventiveacademy.com/profit
Instagram: https://www.instagram.com/kadysandel/