I created Resourceful Designer to help designers run their full-time home-based design business. However, a large number of you are not full-time freelancers. Many of you have another job and freelance as a side gig.
Maybe you work for a design agency, or you're an in-house designer dreaming of going at it alone. Perhaps you're like Jose, one of my listeners. Josee is a full-time firefighter with a spark for creativity. He started by designing posters and things for his fire hall. When his coworkers saw how good he was, they started hiring him to create stuff for them. Eventually, word spread and now Josee runs a part-time design business on the side but has no intentions of leaving the fire service.
You might be a student, taking on a few side projects to earn some extra spending money while still in school learning the trade. Or you could be a student exploring your options for after you graduate.
Maybe you haven't started any side hustle yet. You are reading this because the idea of working for yourself appeals to you. It's something you would like to do shortly or maybe far down the road, but you're not there yet.
Regardless of your situation, know that many designers are in the same boat as you. To help you along, here are four things you need to take into consideration when freelancing as a side gig.
When you're running your own business full-time, you are in complete control of your schedule; you have 24 hours every day to divide up how you see fit.
If there's a networking event at 10 am on Thursday you want to attend, no problem, work your schedule around it. If the forecast calls for rain later today and the lawn needs mowing, do it now and put in an extra hour tonight if you need to. If you're burning the midnight oil to complete a project, no worries, you can make up for it by sleeping in a bit tomorrow.
When running your own full-time design business, your schedule can be as flexible as you need it. However, when you have a full-time or part-time job, and you're running your design business as a side gig, it diminished that flexibility drastically. You will have fewer hours in your day to devote to your side gig. That may translate into sacrificing leisure time or sleep, especially when you have deadlines to meet.
Clients don't care if you run your business full or part-time, as long as they get their job when they need it. To meet those deadlines, you may have to give up relaxation time or time with family and friends.
It's not that bad if you're single, but if you have a significant other or children, your partner or kids won't like playing second string to your design work.
Figuring out how you are going to manage your time is crucial if you are freelancing on the side.
One solution to the above mentioned time management issue is the scope of the projects you take on. If your design time is a couple of hours in the evenings and a few on the weekends, you might want to avoid taking on any large projects with tight deadlines.
Running a part-time, some may even call it casual-time side gig requires you to know your limits. How much time do you have, or better yet, how much time don't you have to devote to design projects?
Sure you can hire help with big jobs, but doing so requires time devoted to overseeing the parts of the project you hand off. Sometimes it's not worth the stress of taking them on.
One of the biggest fears holding designers back from becoming full-time entrepreneurs is the uncertainty of income. There are no guarantees of income when you are working for yourself. And giving up a steady paycheck is scary.
One mistake people often make is thinking "Once my side gig income equals my current job's income I'll be ready to quit my job and work full-time for myself."
This scenario is fine, as long as you don't spend any of the money you earn from your side gig. If you put it all into savings and continue to live off your regular paycheck, you should be fine. When you decide it's time to leap, you'll have a nice financial cushion to hold you over during the transition period.
The mistake people often make, is in using their side gig income as extra income alongside their regular paycheque.
If you make $25,000 per year in your day job, and you work up your side gig to the point where you are making $25,000 per year there as well, you are actually making $50,000 per year.
When you quit your day job, you are cutting your income in half. That can come as quite a blow, especially if you've grown used to having that extra income.
I'm not saying you shouldn't use or spend your side gig income. I want you to be aware that if your goal is to build up your side gig until it can replace your new full-time job, be aware of the consequences before quitting.
If you are working for a design agency, studio, a commercial printer, or any other business in the design sector, be aware that starting a side gig may be a conflict of interest.
Some companies make you sign documents when you are hired restricting you from starting a business on the side. Even if they don't, starting a business on the side that is, in essence, a competitor to your employer is not a good thing to do.
If you work at a design agency that only handles print design, you may be OK starting a web design business as your side gig. However, if your web design clients ask you to design logos for their websites you may have a conflict of interest if the design agency you work for also creates logos. Watch out for conflicts of interest between what you are doing in your side gig and what your employer offers.
You should also ensure you haven't signed any documents granting ownership of anything you design to your employer while in their employ. If you do, then those websites or logos you develop on the weekends belong to your employer, and they could demand compensation or refuse to transfer ownership rights of the designs to your client.
Even if you didn't agree to anything in writing, make sure what you do at home isn't potentially taking money away from the company where you work. I'm not a layer, but they may have grounds to sue you if it does.
Enjoy your freelancing side gig for whatever it is. A simple side hustle to bring in a bit of extra income. A lucrative past time to unleash your creative side. A toe dip in the water to see if the entrepreneurial life is for you. Or a stepping stone to your new career as a full-time home-based designer.
If you are not already taking on design projects on the side, I highly encourage you to give it a try. Start slowly with small jobs for family and friends and then move on to acquiring real clients. I have a feeling that once you give it a go, you'll be hooked.
Let me know by leaving a comment for this episode.
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This week's question comes from Landon
I was just wondering how you select a color palette for a website/brand. I'm aware of a boat-load of tools out there, but are there some rules of thumb I should keep in mind?
To find out what I told Landon you'll have to listen to the podcast.
Resource of the week Coolors.co
Coolors.co is a super fast colour schemes generator. Press the spacebar and create beautiful colour schemes that always work together.
Coolors.co also allows you to pick colours from uploaded images. You can adjust and refine colours by temperature, hue, saturation, brightness and more. You can also save your pallets for easy future access.
They also offer an IOS and Android app as well as an Adobe Add-on for Photoshop and Illustrator to display all your pallets in your programs.
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Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com