logo
episode-header-image
Sep 2024
32m 34s

106\\ Proven Strategies to Elevate Your ...

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
About this episode

Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice?

In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to help designers overcome these challenges. Her journey from corporate marketing to interior design provides a relatable roadmap. She discovered that designers often excel creatively, but need support in branding, systems, and outsourcing. Through her company, Jacqueline empowers designers to transform their passion into a thriving business.

She shares practical tips on networking, content repurposing, and leveraging platforms like LinkedIn.

Tune in now and discover how Jacqueline's expertise can help you build the creative career you've always envisioned.

Featured Guest:

Jacqueline Green is the founder, CEO, and Chief Strategist of Behind the Design, a training and education company that provides interior designers and other creative business owners with the tools they need to build profitable businesses. Through comprehensive education, coaching, marketing, and community offerings, she and her team empower designers to reach their full potential.

Jacqueline is a seasoned commercial interior designer, former college instructor, and highly experienced marketing expert. After working in architectural firms, she knows talented designers and architects grappling with various career and business challenges. With a solid background in business and marketing, Jacqueline realized that she had a unique skill set that would help design firms overcome these pain points and fulfill their deep desire to make a difference and assist others. In 2018, she founded Behind the Design, where her mission was and still is to build a stronger design community by reimagining how we educate, train, and support designers after college.

Why you’ve got to check out today’s episode:

  • Learn strategies to overcome your fear of networking and enhance your visibility
  • Develop an action plan for consistent marketing, effective networking, and smart outsourcing
  • Overcome common challenges faced by designers & creative entrepreneurs with Jacqueline's insights

Check out the show notes >>> Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business

NEXT STEPS:

Grab your freebies:

Take a Quiz!

Join the Design Mentor to kickstart a successful career in interior design!

Email me at podcast@rwarddesign.com if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Up next
Oct 6
159 | From Dreaming to Designing Series #1: How to Identify Your Design Niche
Wondering why your message isn’t reaching anyone? It is because you’re trying to appeal to everyone. Many interior designers run into this problem when they haven’t defined their niche.With so many designers out there, those who specialize tend to stand out, get more referrals, a ... Show More
15m 55s
Sep 29
158 | The Smart Way to Transition From Residential to Commercial Design With Marcy Sagel
“Residential was never my preference. I landed here because I graduated right as the pandemic hit, and the entire industry stalled—except residential.”Or maybe you’ve caught yourself saying, “I’m bored with residential and want to switch to commercial projects.”Many interior desi ... Show More
33m 27s
Sep 22
157 | Sneak Peek Inside Sacramento Thrive Retreat for Interior Designers
Do you ever feel like you’re running your design business on autopilot—too busy with client deadlines to pause and ask yourself if this is really the life and business you want? Many interior designers fall into the trap of working nonstop but never taking the time to reflect, re ... Show More
33m 26s
Recommended Episodes
Mar 2024
100 Strategies to Grow Your Design Business with Chris Do
It's a milestone worth celebrating! The Profitable Graphic Designer Podcast is proud to announce its 100th episode! Over the past 100 episodes, we've had the privilege of hosting some of the sharpest minds in the creative industry. Our guests have shared their experiences ... Show More
1h 5m
Nov 2023
83 How to Become a Fully Booked Graphic Designer with Shay (Bucketlist Bombshells)
Welcome back to another exciting episode of The Profitable Graphic Designer podcast. In this insightful conversation, I had the pleasure of sitting down with the incredible Shay, founder of Bucketlist Bombshells, to uncover the secrets behind getting booked out 3, 6, and even 12 ... Show More
1 h
Mar 2024
97 Building Your Design Agency Dream Team
In this episode of The Profitable Graphic Designer Podcast, we talk about expanding your design business and building your dream team. From feeling swamped with administrative tasks to struggling to attract top-notch clients, we've all been there. If you've heard my other ... Show More
32m 37s
Sep 1
134- Part 4: Let's Talk Profit Strategies, Follow the Profits, Not all Projects are Sexy
Send us a textWelcome to the grand finale of our four-part Profitable Design Series with Laura Thornton!In this essential episode, Laura helps you shift from just designing beautiful spaces to designing a truly profitable business. Learn why reviewing your numbers regularly is mo ... Show More
13m 1s
Apr 2025
157 What Separates $3K Designers from $10K+ Designers
Most designers stay stuck at $3K projects because they’re pricing wrong, targeting the wrong clients, and positioning themselves as just another freelancer. The difference between a $3K designer and a $10K designer isn’t design skills. It’s how they run their business. In this ep ... Show More
22m 17s
Jan 2025
145 Psychological Tricks to Sell Design Services
Selling doesn’t have to feel pushy or uncomfortable. In this episode of The Profitable Graphic Designer Podcast, I’m breaking down the psychological tricks that make selling design services feel natural. From building trust to framing your services as solutions, these strategies ... Show More
27m 15s
Jun 2025
How to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinney
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with t ... Show More
57m 35s
Feb 2025
Graphic Design Business Lessons by Andy Warhol. Turning Your Creativity Into Cash!
Graphic designers are taught to create, not sell—and that’s exactly why so many talented designers stay broke. The harsh reality? Talent alone won’t make you successful.The industry is full of insanely skilled designers who struggle to make ends meet while less talented ones cash ... Show More
44m 27s
Feb 2025
Why Creative Freedom is a Graphic Designers Kryptonite—And How to Actually Unlock Your Design Genius
Graphic designers love to complain about brand guidelines, tight budgets, and impossible client restrictions—but what if those so-called limitations are actually the secret weapon to better design?That’s right—constraints don’t kill creativity; they fuel it. The best designers, t ... Show More
51m 38s
Sep 29
Julie Wainwright: Getting Real Real About Building a Billion-Dollar Business
Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked th ... Show More
1h 16m