logo
episode-header-image
Mar 2025
23m 20s

128 | From Economics to Interiors: The J...

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
About this episode

Have you ever wondered if you need a design degree or a perfect career plan to become an interior designer? Think again!

In this episode, I sit down withStef Johnson, founder ofStef Johnson Design, who shares her inspiring journey from growing up around design to running a successful interior design studio.

Stef’s path wasn’t straight—she explored event planning, worked in real estate, and even managed construction projects before finally launching her own business. Her story proves there is no one "right" way to build a fulfilling career in this creative field.

Whether you are just starting or thinking about shifting into interior design, this episode will encourage you to take the first step—even if you don’t have it all figured out yet! Tune in and start paving your path in design.

Featured Guest:

Stef Johnson owns⁠Stef Johnson Design⁠ (SJD), a full-service interior design studio based in North Carolina providing a classic approach to easy luxury in residential and commercial projects.

For over a decade, the SJD team has offered a unique combination of design and construction knowledge. They pride themselves on prioritizing clients’ tastes and taking a cost-effective approach to every job. Stef believes a home should reflect her client’s unique personality highlighting objects they love.

Why you’ve got to check out today’s episode:

  • Learn how to start a design career from any background and navigate the early stages of your interior design career
  • Get practical tips and strategies to improve your design business practices
  • Be inspired to follow your passion

Check out the show notes >>>From Economics to Interiors: The Journey to Becoming an Interior Designer

NEXT STEPS:

Grab your freebies:

Connect With Me:

  • Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...


    Timestamps:

    (0:00) Introduction

    (01:47) Stef’s Background in Interior Design

    (02:31) Early Career Path & Exploration

    (06:34) Building Her Expertise & Going Solo

    (10:29) Handling Client Projects Across Different Regions

    (14:42) Stef's Design Philosophy & Style

    (18:24) Lessons in Running a Design Business

    (19:53) Advice for Aspiring Interior Designers


    Up next
    Aug 18
    152 | Build a Thriving Interior Design Business Without a Design Degree: Insights From Michelle Lynne
    Have you always loved furniture, picking out paint colors, making spaces feel beautiful, or helping friends with their homes, but never thought you could actually get paid for it? That’s exactly how Michelle Lynne felt.In this episode, she shares how she followed a corporate path ... Show More
    32m 31s
    Aug 11
    151 | Mindset Shift Series #3: Step Into Your Power as a Creative Business Owner
    “I’m not a numbers person!” “I just want to design, not run a business!”Does this sound like you?Many interior designers have a passion for dreaming up beautiful spaces, but stepping into the role of a CEO can feel uncomfortable, like wearing a hat that doesn’t quite fit. I under ... Show More
    18m 59s
    Aug 4
    150 | Building a Design Business From the Ground Up With Caron Woolsey
    Do you ever wonder if it’s really possible to switch careers and succeed in interior design—even without a design degree?In this 150th episode, I chat with Caron Woolsey, a self-taught designer who left her job in oil and gas to follow her love for design. What started as decorat ... Show More
    24m 57s
    Recommended Episodes
    Sep 2024
    🎙️Episode 10 - Interior Design Meets Architecture.🎙️
    🎙️Episode 10 - Interior Design Meets Architecture🎙️In this lively episode, Hayley and Cheryl are joined by architect Pippa Jacobs to explore the intersection of architecture and interior design. Cheryl, with her background as a Part 1 architect turned interior designer, bridges ... Show More
    1h 37m
    Mar 2024
    100 Strategies to Grow Your Design Business with Chris Do
    It's a milestone worth celebrating! The Profitable Graphic Designer Podcast is proud to announce its 100th episode! Over the past 100 episodes, we've had the privilege of hosting some of the sharpest minds in the creative industry. Our guests have shared their experiences ... Show More
    1h 5m
    Mar 2024
    97 Building Your Design Agency Dream Team
    In this episode of The Profitable Graphic Designer Podcast, we talk about expanding your design business and building your dream team. From feeling swamped with administrative tasks to struggling to attract top-notch clients, we've all been there. If you've heard my other ... Show More
    32m 37s
    Jul 2024
    James Martin - The Future of Design Education
    Join me as I sit down with the visionary James Martin in this electrifying episode focused on revolutionizing the design education industry. As a design educator myself, I wanted to chat with James about his bold plans to transform how young designers are trained and equipped for ... Show More
    1h 5m
    Nov 2023
    83 How to Become a Fully Booked Graphic Designer with Shay (Bucketlist Bombshells)
    Welcome back to another exciting episode of The Profitable Graphic Designer podcast. In this insightful conversation, I had the pleasure of sitting down with the incredible Shay, founder of Bucketlist Bombshells, to uncover the secrets behind getting booked out 3, 6, and even 12 ... Show More
    1 h
    Apr 2025
    157 What Separates $3K Designers from $10K+ Designers
    Most designers stay stuck at $3K projects because they’re pricing wrong, targeting the wrong clients, and positioning themselves as just another freelancer. The difference between a $3K designer and a $10K designer isn’t design skills. It’s how they run their business. In this ep ... Show More
    22m 17s
    Nov 2018
    From architect to interior designer - Inside the mind of John Mack
    John Mack first started as someone who wanted to do architecture. He studied architecture, got his license as an architect but began to work as an interior designer. He had started in an office job and knew he wanted to work in any design. When he landed his first project, after ... Show More
    32m 42s
    Apr 2024
    102 Running a Small Design Agency with Kristy Campbell (Pink Pony Creative)
    Get ready to explore the vibrant world of design entrepreneurship with Kristy Campbell, the innovative force behind Pink Pony Creative. In this episode of The Profitable Graphic Designer Podcast, we uncover Kristy's journey from a solo designer to leading a successful design ... Show More
    51m 59s
    Sep 2024
    Designing for Happiness and Connection with Carlie Fraser of Hygge Design
    In this episode, Fiona chats with Carlie Fraser, co-founder of Hygge Design, about her journey from various careers to creating an interior design business that focuses on homes reflecting personal stories and fostering happiness. Carlie discusses the importance of connection, su ... Show More
    54m 24s
    Feb 2022
    Starting Out in ID - Interior Design Episode 7
    It’s the ending of a season, but also a great chance to get a little more understanding around what someone could expect moving into a new career in the industry. Matt Leach is talking to Andrew Jones, a freelance designer based in Launceston, specialising in exhibition, interior ... Show More
    21m 46s