If you want to learn how to build a successful business, it pays to speak to someone who has seen hundreds of businesses fail.
James Stewart is an insolvency expert. Wait, don’t leave! He’s actually very interesting, and I’ve invited him on specifically for a few reasons.
Firstly, if you want to learn how to succeed in business, you need to know how and why businesses fail.
Secondly, James was a senior partner at KPMG, and they are in the business of selling their services for millions and millions of dollars. I wanted to know how they and he did that. Because at its core, copywriting is no different. It’s a service, and whether it’s a $500 blog or a $500,000 website, learning how to sell your services without selling yourself is a skill everyone needs to learn.
James Stewart has spent 40 years helping companies navigate their toughest moments. From major retail collapses to high-stakes turnarounds, James has seen exactly what works… and what doesn’t.
And the surprising part?
The lessons aren’t just for big corporates. They apply just as much to freelancers, creatives, and small business owners trying to grow something meaningful.
This conversation dives into the secrets of success from some of Australia's top corporate leaders: how to sell without selling, how to become more likeable so people want to do business with you, and how to cope with rejection and stay strong.
You’ll also learn how to:
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
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