Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.

In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask.

This conversation digs into the realities most founders don’t talk about:

the loneliness of leadership
separating friendship from business
making tough calls when you’ve hired the wrong person
raising your public profile
being taken advantage of and turning adversity into advantage
why not everyone is cut out to run their own business
why the person you marry will be the most important partner you’ll ever have
how to move past ‘feelings’, and focus on responsibility
the benefits of having a high profile and how to build a personal brand.

For copywriters and content creators building a new business or growing an established business, this episode is for you.

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