In this episode, Carole Issa talks with Mike Tosetto, Director at Never Sit Still about how he went from running a one-man band creative studio business into building a 7-figure award-winning creative team.
Mike is the director and founder of Never Sit Still, an animation studio based in Sydney, with a client list including Adobe, Google, Microsoft, Pinterest, Spotify and Event Cinemas. He has previously chaired the Australian Graphic Design Association in NSW, spoken at Node Fest, The Design Conference, and many other industry events. And in 2020, his studio was awarded the Studio of the Year by AGDA, one of the highest creative accolades an Australian studio can be awarded.
Some of the key questions that Carole asks Mike:
• 2’23”: Where does the name ‘Never Sit Still’ come from?
• 6’01”: How is it that you succeeded in being ok to let go of doing the work yourself and delegating it, so moving from being the technician to wearing the business owner’s hat?
• 9’20”: How do you deal with rejection?
• 10’49”: What was the thinking behind the way you positioned Never Sit Still and did you get it right from the get-go?
• 13’51”: You’ve recently entered the market in the US, what had to change in your marketing message and why for it to work?
• 17’27”: What are the values that you live by that you carried forward in your business?
• 23’37”: Where would you position yourself on the scale of being highly risk-averse to being a high-risk taker? How did this play out in your business?
• 26’13”: What’s your approach when it comes to hiring new team members?
• 29’26”: What’s your approach when you notice that a team member is not performing?
• 31’36”: What does the word leadership mean to you?
• 33’12”: What are the non-negotiable for you in business?
• 35’12”: A book that you love and why?
• 37’13”: If you were to throw a 30-day challenge to our listeners, a challenge that will create a high impact in their life. What would that challenge be?
Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!