Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it. STUDY CITATIONS Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Busin ... Show More
Mar 18
Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results
This is your marketing news for the week of March 17, 2026. Three big marketing stories this week:One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable real estate you're probably ignoring.Two is a quiet Meta cha ... Show More
7m 38s
Mar 12
The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them
We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ultimately increase your sales. STUDY CITATI ... Show More
8m 35s
Sep 2023
MI293: Hacking Marketing & Growth w/ Cody Schneider
Robert Leonard chats with Cody Schneider about all things digital marketing and online business.
Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.
IN THIS E ... Show More
52m 7s
Jul 2018
TIP200: AI and Deep Learning with ETFs - Guest Sam Masucci from AIEQ (Business Podcast)
On today’s show we talk to the founder of ETFmg, Sam Masucci. Sam's company is responsible for bringing the first Artificial Intelligence ETF onto the market. The name of the ticker is AIEQ, and since inception in OCT 2017, the fund has outperformed the S&P 500 by nearly twice th ... Show More
36m 38s
Apr 2021
TIP344: A Deep Dive Into Morning Brew's $75M Valuation w/ Alex Lieberman
On today’s episode, Trey sits down with Alex Lieberman, the co-founder and CEO of the wildly popular email newsletter company, Morning Brew. Alex comes from a family with a career history in finance, but set out on his own to pursue Morning Brew, and recently sold it to Business ... Show More
1h 7m
Aug 2023
Des Traynor - Real Talk about AI and Software - [Invest Like the Best, EP.340]
My guest today is Des Traynor. Des is the co-founder and Chief Strategy Officer of Intercom - a customer service solution that helps businesses answer product questions, offer instant support, and automate sales. The business was founded in 2011 and its products operate within 25 ... Show More
1h 7m
Apr 2022
Models & Data To Grow Your Consulting Business With Stéphane Hamel: Pocast #233
<p class="ql-align-justify">Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue. In today’s episode, <a href="https://www.st ... Show More
37m 28s
Aug 2019
MI003: College Dropout to Multi-Millionaire with Nathan Latka (Entrepreneurship Podcast)
On today’s show, I talk with Nathan Latka. Nathan is the Principal of private equity firm Latka capital, Executive Producer and Host of “The Top Entrepreneurs” podcast, a bestselling author, and CEO of various SaaS businesses. He also founded and built his first software business ... Show More
34m 58s
May 2024
Tech at Work: What GenAI Means for Companies Right Now
Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how your team can get the most out of working with generative AI.
37m 20s