If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represents - 'an energetic feeling', 'the feeling of being awake', 'the feeling of being ... Show More
Apr 2022
How Red Bull and GoPro Became Legendary Brands with Paul Crandell Board of Directors, KindHumans
<p>Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends ... Show More
33m 43s
Jan 2025
⚡ Red Bull: How The World Got Its Wiiings | 16
What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ... Show More
45m 17s
Aug 2025
Yerba Madre’s Rebrand with CMO Emily Kortlang
<p>The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.</p ... Show More
34m 15s
Apr 2022
How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas
<p>We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world ... Show More
39m 48s
Nov 2018
Red Bull vs Monster - Buzzkill | 3
As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, gene ... Show More
23m 58s
Nov 2018
Red Bull vs Monster - Get Your Wings | 1
It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cur ... Show More
23m 4s
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s