Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation, helping eCommerce and DTC brands grow the right way.
In this What Would You Do episode, Rich shares exactly what he’d do in his first 90 days as the new CEO of an 8-figure fashion brand. From finding the real “truth” in the numbers to sharpening strategy, building the right team, and focusing on profitable growth, this conversation is packed with practical guidance for any eCommerce leader looking to scale with clarity and control.
Hit PLAY to hear:
Key timestamps to dive straight in:
[05:52] eCommerce Evolution and Increased Competition
[09:19] "Defining Truth Across Business Metrics"
[11:45] "Financial Analysis by GP Bands"
[14:46] Strategic Alignment and Execution Framework
[17:09] "How to Win with Strategy"
[22:41] Scaling Strategy and Future Planning
[25:39] "Developing Leaders Through Cross-Discipline"
[28:33] "Testing Strategies for Business Growth"
[31:29] Listen to Rich’s Top Tips!
Full episode notes here: https://ecmp.info/586