James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership.

In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes.

If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss.

Hit PLAY to hear:

Why replatforming without a business case is a costly mistake 💸
The real question you must ask before choosing Shopify
How to map your data flows (and avoid tech stack chaos) 🔄
The hidden costs most teams miss in their TCO spreadsheet
How to get C-suite buy-in without triggering internal friction 👀
The 15–20% rule that could save your launch timeline ⏳

Key timestamps to dive straight in:

[06:09] Platform Limitations Driving Transition

[07:56] Shopify's Market Strength Explained

[12:40] "Replatforming: Goals, ROI, Consensus"

[15:37] "Understanding Data Flows in Replatforming"

[17:42] AI Strategy vs Tactical Adoption

[22:11] "Effective Team Roles and Accountability"

[23:21] Listen to James’ Top Tips!

Full episode notes here: https://ecmp.info/584

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