AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI, demonstrates how strategic brand positioning in AI answers drives higher attention and conversion potential than conventional SEO linking strategies. The discussion reveals why optimizing for product mentions i ... Show More
Feb 2025
Managing End Point Storage in Hybrid Data Strategies for Financial Services - with Yonas Yohannes of Oracle
<p>Today's guest is Yonas Yohannes, CTO of FinTech and FIS at Oracle. An accomplished executive and author, Yonas joins us on today's podcast to explain the evolving role of endpoint storage for driving new AI capabilities at the edge. He breaks down AI's true value beyond the ma ... Show More
22m 21s
Jan 2025
How Local Grocers & Convenience Stores Can Modernize Their Marketing
<p>Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retai ... Show More
17m 5s
Jul 2024
Effective Marketing Tech Integration Strategies
<p>Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ... Show More
15m 35s
Sep 2024
AI Infrastructure Investments for Insurance Workflows - with Ylan Kazi of Blue Cross Blue Shield
<p>Today's guest is Ylan Kazi, Chief Data and AI Officer at Blue Cross Blue Shield North Dakota. Ylan joins us on today's program to discuss the complexities faced by leaders in legacy industries, such as healthcare, as they navigate the balance between infrastructure investments ... Show More
17m 37s
Aug 2023
Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota
Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harn ... Show More
16 m
Jan 2025
Predictions and Strategies for 2025
Jim and Paul kick off the 2025 podcast year. We discuss economic uncertainties, private equity challenges, and evolving market strategies. We explore AI's role in portfolio management, cybersecurity concerns, and operational improvements, emphasizing practical efficiency over dra ... Show More
47m 50s
Feb 2025
Building Data Excellence at Nordstrom: Scaling Standards & Measurement for Impact
In this episode of the Data Science Salon Podcast, host Anna Anisin sits down with two data leaders from Nordstrom to explore how organizations can build a culture of technical excellence and measurement in data science. First, Gina Schmalzle, Principal Data Scientist at Nordstro ... Show More
34m 50s
Jan 2025
Challenging & Innovating Conventional Marketing Concepts
Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from tradit ... Show More
27m 18s
Nov 2024
Curate, Connect, Close Better Contacts With Kuration AI
In this episode of the CRM Sushi Podcast, I interview Aurelien Vasinis, a tech entrepreneur with a unique background in political science and finance. https://www.youtube.com/@UCzGYzumNezGjNVcz2cjEk4A https://www.youtube.com/@UCy27aBEnFjXU8kSqGjuropQ Aurelien shares his journey f ... Show More
1 h