Are your digital ads performing poorly despite significant investment? You might be a fraud victim. This episode breaks down the explosive growth of ad fraud from $8 billion in 2015 to $140 billion today, fueled by accessible AI tools and global criminal networks.
Expert Rich Kahn explains how fraudsters use bots, malware, and human click farms to steal from every digital channel. Red flags include unpredictable campaign results, chargeback spikes, and leads who don't recognize your brand.
The key to fighting back is professional fraud detection using collective intelligence from multiple clients, real-time monitoring that adapts weekly, and ongoing team education. With affiliate traffic showing 45% fraud rates, waiting for a crisis costs more than proactive prevention. Free fraud scans can reveal whether your budget is bleeding money to criminals.