Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work.
Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, how early positioning decisions compound over time, and why skipping foundationa ... Show More
Jan 28
S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)
Hiring people who “do the work” is easy. Hiring people who actually own it is the hard part. Nik sits down with Ian Myers of Oceans to break down how high-skill offshoring really works, why the best global hires should be treated as co-pilots, not task-doers, and how pairing offs ... Show More
39m 3s
Jan 14
S15 E2: The Right Way to Work With Influencers
Most brands say they want to work with creators…but almost all of them get it wrong. In this episode, Nik sits down with Ben Soffer to break down what authentic creator marketing actually looks like. They unpack why creators aren’t just distribution, but community builders, sales ... Show More
36m 19s
Jan 7
S15 E1: The Growth Levers Most Brands Ignore in Q1
Most brands treat Q1 like a slow season, but it’s actually one of the best windows to test new channels while CPMs are down and competition is quieter. In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting with internal creators: the con ... Show More
36m 23s
May 2025
Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
<p>Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. </p><p>Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. </p ... Show More
32m 34s
Dec 2024
Best of 2024 #2 – Mastering Attention: Your Startup's Secret Weapon w/ Ben Parr
<p>As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.</p>
<p>In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you th ... Show More
51m 19s
Sep 2025
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s
Oct 11
The ICT Trading Error That's COSTING You THOUSANDS
Christian (“Decipher the Algo”) returns to talk when VWAP beats ICT—and when it doesn’t. We cover sentiment reads, crypto/tech correlation, metals at highs, and a full breakdown of his $10K overnight trend trade from a simple daily inside-bar break. Plus: systems to stop overtrad ... Show More
56m 33s