SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
Philip Lacor, CRO of Personio, shares his company's journey to building an AI-powered go-to-market motion, including 5 critical lessons learned and 4 real-world use cases delivering measurable results.
In this podcast, Philip breaks down:
✅ The 5 lessons for AI transformation: top-down + bottom-up motion, cross-functional teams, prioritization frameworks, building AI culture, and combining great stack with context
✅ How to build AI-powered workflows that actually work (not just more tools to test)
✅ Real use cases: Win/loss analysis, expansion SDR assistants, intent scoring, and AI chat
✅ Why their expansion SDRs went from 2 hours of research per day to 15 minutes while doubling pipeline per rep
✅ The truth about AI ROI: where it shows up and how long it takes
✅ How to get your team excited about AI (not scared of it) Philip doesn't hold back on what's working, what's failed, and what questions they still haven't answered.
If you're a CRO, founder, or GTM leader trying to figure out how to actually implement AI beyond the hype, this is the playbook.
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