logo
episode-header-image
Dec 2025
31m 6s

ENCORE: Beyond Meat vs Impossible Burger...

Wondery
About this episode
It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Burger in their stores from coast-to-coast. Pat’s taking a different route. He’s asking celebrity chefs to put his Impossible Burger — a plant-based meat that blee ... Show More
Up next
Jan 2026
ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3
It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Impossible Foods fights back with an ad of ... Show More
32m 5s
Jan 2026
ENCORE: Beyond Meat vs Impossible Burger | Break from the Herd | 4
Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to get back on top of the plant-based food chain. . What’s next for these meatless gia ... Show More
35m 17s
Jan 2026
Beyond Meat vs Impossible Burger | We've Got Beef | 5
This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en masse. Deena Shanker of Bloomberg Businessweek explains where the companies lost t ... Show More
44m 10s
Recommended Episodes
Jun 2025
Breaking Bell | The Decision to Decide | 1
After almost a century of controlling the telecommunications industry in the United States, AT&T’s dominance is threatened by new competition. It’s a challenge that “Ma Bell” has weathered before, but this time is different—the political climate has changed, and the powerbrokers ... Show More
35m 38s
Jul 2025
Breaking Bell | The Deal | 4
As AT&T moves closer to being forcibly dismantled by the courts, bosses consider a radical alternative. But even when they press the button for the nuclear option, there’s no guarantee that their plan will succeed.Be the first to know about Wondery’s newest podcasts, curated reco ... Show More
34m 47s