Why CEO’s still don’t get modern marketi...

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFO ... Show More

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation ... Show More

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales ... Show More

Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as goldmines for understanding budg ... Show More

We’re improving DataFramed, and we need your help! We want to hear what you have to say about the show, and how we can make it more enjoyable for you—find out more here.We’re often caught chasing the dream of “self-serve” data—a place where data empowers stakeholders to answer th ... Show More

In this episode of the CRM Sushi Podcast, I interview Aurelien Vasinis, a tech entrepreneur with a unique background in political science and finance. https://www.youtube.com/@UCzGYzumNezGjNVcz2cjEk4A https://www.youtube.com/@UCy27aBEnFjXU8kSqGjuropQ Aurelien shares his journey f ... Show More

In this episode of ClickFunnels Radio, hosts Ben and Chris welcome Grant Cooper, co-founder of Cometly, to discuss his journey from selling products as an affiliate to becoming a data and analytics expert. Grant shares insights on his experience running ads on platforms like Face ... Show More

On this week’s podcast: Mega-cap technology giants have embarked on an ‘arms race’, spending billions of dollars, as they compete for a slice of the rapidly expanding market for artificial intelligence-related products and services. Derek Glynn, Associate Portfolio Manager for ou ... Show More

In this special episode recorded live at ScaleUp:AI in New York, Jon Krohn speaks to Andrew Ng in response to his conference talk on smart agentic AI workflows. Jon follows up with Andrew about smart agentic workflows and when to use them, how businesses should direct their effor ... Show More

Click Here to Get All Podcast Show Notes!Have you ever wondered why some businesses seem to have an unfair advantage? In this episode, Sharran opens up about his interview on the Playmakers podcast hosted by Andrew Flachner, the co-founder of RealScout.Sharran and Andrew discuss ... Show More

https://bonus.thesalespodcast.com/ In this episode of The CRM Sushi Podcast, I sit down with Clay Tables expert Tyler Cruver to dive deep into how entrepreneurs and sales teams can streamline and automate their outbound sales efforts using custom solutions. Tyler shares his exper ... Show More

<p><strong>Eilon Reshef</strong> is the co-founder and chief product officer at Gong, one of the most ubiquitous B2B products in the world. In our conversation, we discuss:</p><p>• Gong’s unique approach to working with design partners</p><p>• Their unique pod model</p><p>• Why E ... Show More

<p>#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strategies as they come and go? With limited time on our hands, where should we invest our attention? My incredible guest, Eric Siu of ... Show More

RSVP to the 13th CTO Colloquium on 4/17/25In this episode, Steven Zgaljic, CTO of Jahnel Group, joins host Etienne de Bruin to share a personal story about his daughter’s health challenges. Faced with the need to meticulously track symptoms and daily activities, Steven leveraged ... Show More