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Dec 2025
The Software Factory: Why Document-Driven Development Is Reshaping How CTOs Build
“We’re not doing software development anymore. We’re engineering a factory.”That single line from Matt Ferguson captures a fundamental shift happening in technology leadership. As CTO of Roof Maxx—a nationwide roofing brand with 385 dealerships—Ferguson has spent the past year tr ... Show More
1h 2m
Aug 2025
LIQUID – How CTOs Harness Complexity to Unlock Flow
In this conversation, Nishant interviews Kathy Keating, Etienne de Bruin, and Scott Graves, co-authors of LIQUID: How CEOs and CTOs Unlock Flow and Momentum in Complex Systems. They discuss how the idea for the book was born, the challenges of co-authoring as three CTOs, and how ... Show More
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Jan 2025
Zayna Rose, Image Strategist & Communications Consultant: Elevating Your Image as a Tech Leader
In this episode of the CTO Podcast, host Etienne speaks with image strategist Zayna Rose about the importance of personal branding and leadership presence for technology leaders. They discuss how visual identity, color psychology, and intentional self-expression can enhance a lea ... Show More
51m 1s
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