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What’s up Rock Nation! Today we’re joined by Dan Koe - writer, philosopher, and one of the clearest thinkers in the creator economy. Dan helps creators escape burnout, build deeper personal brands, and turn their lived experiences into real leverage.
In this episode, Dan breaks down why 2026 is the perfect moment to build a creator business, why 1,000 true fans beats 25,000 followers, and how to design a brand people subscribe to - not just scroll past. We also cover how to know what actually moves the needle, how to monetize without chasing virality, and why creators need better filters, not more ideas.
If you want to grow with intention, make money without the chaos, and build a personal brand that compounds for years, this one’s for you.
Check out Dan here:
https://www.youtube.com/ @DanKoeTalks
https://www.instagram.com/thedankoe/
Dan's A.I. Prompts:
https://docs.google.com/document/d/1YQ9c0vO2AWh9CBW6XuFdq488mxri5oo63dwujyjsf5U/edit?usp=sharing
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Timestamps:
0:00 – Intro
1:16 – Work Less, Earn More
3:04 – How to Reach 4-Hour Workdays
4:29 – Moonlighting & 9–5 Reality
8:02 – Knowing You’re Working on the Right Things
10:57 – First Steps to Build a Personal Brand
15:31 – Stan Store
16:44 – “You Are the Niche”
21:11 – Dan’s Early Posting Strategy
24:47 – For People Who Don’t Feel Interesting
27:57 – The Sam Sulek Effect
30:22 – Personal Brand Kickstart
30:46 – Read More to Think Better
34:54 – Dan’s Writing Routine
37:13 – Repackaging Ideas
39:54 – Using Lived Experience
48:49 – Best Place to Sell Digital Products
54:38 – Sell Now or Build First?
55:59 – Why Newsletters Matter
1:03:23 – Dan’s Newsletter Platform
1:04:17 – Make Your Newsletter Valuable
1:07:48 – You Need Better Filters, Not More Ideas
1:10:38 – The Hunting Trip Realization
1:13:35 – What Makes Content Go Viral
1:17:19 – Dan’s Biggest Needle Mover
1:19:35 – Escaping Cheap Dopamine
1:20:50 – Seth Godin Example
1:24:45 – How Dan Uses AI
1:29:22 – Learning Better Prompting
1:34:20 – Saving & Organizing Prompts
1:35:33 – Building Eden Lessons
1:38:50 – When to Pivot
1:39:52 – War Mode vs Monk Mode
1:44:55 – Book Recs
1:46:58 – Psychology Recs
1:54:46 – Post Pod Debrief
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