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What’s up Rock Nation! Today we’re joined by Dan Churchill - professional chef, author, and entrepreneur whose mission is to change the world through food. He’s built a brand that goes far beyond social media by combining storytelling, discipline, and business acumen.
In this episode, Dan breaks down how to turn a viral moment into a long-term brand that actually lasts. We talk about finding your North Star, building momentum, and why creators need to start thinking like business owners, not influencers. Dan also shares how he’s leveraged partnerships with brands like Apple and BPN, the mindset behind turning one-off deals into long-term relationships, and how he uses content as a vehicle for his purpose, not the product itself.
If you want to learn how to build a brand that stands the test of time, make smarter business moves, and create content that connects deeper than just 60 seconds on TikTok, this episode is for you.
Check out Dan here:
https://www.youtube.com/ @danchurchillcooks
https://www.instagram.com/dan_churchill/
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Timestamps:
0:00 – Intro
1:12 – Falling in Love with Consistency over Virality
3:24 – Defining Discipline as a Creator
5:49 – Finding Your North Star and Staying Consistent
9:04 – How Dan Defines His North Star in Content
11:47 – Personal Brand Kickstart
12:11 – Building Momentum After a Win
16:59 – The Power of Alma and Momentum on TikTok
23:13 – Biggest Mistakes Creators Make with Brand Deals
27:26 – Tall Poppy Syndrome & Moving to America
31:41 – Balancing Self-Promotion & Authenticity
33:09 – Being Aspirational vs Relatable
36:00 – Dan’s Daily Nutrition & Training Routine
38:15 – High Rocks Training & Full-Day of Eating
40:15 – Cooking vs Eating Out & Staying Disciplined
42:41 – Marathon Stories & Gut Health Fails
45:22 – Meal Prep Sunday & The Power of Preparation
47:26 – Investing Back Into Your Content Production
50:14 – Building Trust & Community Through YouTube
53:27 – Lessons from Executive Tables & Advisory Roles
55:47 – Turning One-Off Deals into Long-Term Partnerships
59:32 – Biggest Mistakes in Early Brand Partnerships
1:00:09 – When to Say No to a Brand Deal
1:05:21 – Equity Deals and Choosing the Right Brands
1:09:45 – Redefining Success on Social Media
1:13:12 – Leveraging MasterChef without Being Defined by It
1:15:52 – Behind the Scenes of Reality TV & Contracts
1:16:57 – Navigating Post-Show Opportunities
1:20:21 – Lessons from Nick Bare & BPN Athletics
1:22:17 – How Dan Approaches Partnerships with Friends
1:25:44 – Building Businesses with Friends the Right Way
1:27:17 – Final Advice for Creators Building a Brand
1:29:03 – Post Pod Debrief
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