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Nov 2025
17m 54s

Macro vs. Micro: Sales Skills That Actua...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail Bill and Bryan break down the difference between macro and micro sales skills—and why both matter more than you think. Inspired by a prospect who called out his own team for not asking clarifying questions, this episode explores the big-picture capabilities that separate average performers from top producers. They cover essential macro skill ... Show More
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May 4
The Simple Shift That Changes Every Sales Conversation
Send us Fan MailAre you walking into sales calls without getting clear on the actual problem you're solving? In this episode, Bill and Bryan dig into one of the most overlooked fundamentals in B2B sales: defining the real problem before pitching solutions. They explore how proces ... Show More
19m 38s
Apr 27
Why Your Calendar Is Killing Your Pipeline
Send us Fan MailWhat's the #1 problem facing salespeople and customer acquisition professionals right now? Bill and Bryan each share their answer — and while they come at it from slightly different angles, both point to the same root cause: the absence of a real system.Bryan brea ... Show More
19m 38s
Apr 20
Stop Being Selfish: The Sales Habit That Pays Off Later
Send us Fan MailBill and Bryan are back from spring break with a powerful lesson about the long game in sales. Inspired by a 35-year-old charity event that grew into a $400 million movement, they dig into how the small actions you take — or skip — today create enormous downstream ... Show More
15m 25s
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