E856: Klass Foppen of Promptwatch and Gagan Ghotra join the show!
We discuss the analysis that triggered headlines across the tech industry - a report suggesting a sharp decline in Reddit's visibility in AI-powered search engines, which was followed by a 10% drop in Reddit's stock price.
We examine what actually happened: how Promptwatch tracked Reddit's exposure across AI tools like ChatGPT, Perplexity, and Google's AI Overviews, and how those findings were interpreted by media, investors, and the broader search community.
This discussion goes beyond the surface story to explore how AI search visibility is emerging as a new layer of competitive intelligence - one that could influence everything from SEO strategy to public market valuation.
Topics covered:
- How Promptwatch collects and analyzes visibility data across large language model–driven search interfaces
- A breakdown of the Reddit report: data sources, methodology, and how the findings spread online
- The timeline of events from publication to market reaction
- Why AI search platforms are starting to redirect traditional web traffic
- If there's a gap between organic SEO visibility and AI-generated visibility
- How AI Overviews, Perplexity, and ChatGPT's Search feature affect publisher exposure
- The implications for companies whose content is heavily indexed or referenced by AI models
- Analysis of how AI search is redefining SEO metrics and strategies
- What new performance indicators will matter to content platforms and investors
- Long-term questions about attribution, transparency, and economic incentives in AI-driven discovery
⭐️ Klaas Foppen on 𝕏 - https://x.com/forgebitz
⭐️ Klaas Foppen on LinkedIn - https://www.linkedin.com/in/klaas-foppen/
⭐️ Promptwatch - https://promptwatch.com/
⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_
⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/
⭐️ Gagan Ghotra's website - https://gaganghotra.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Guest Welcome
01:03 Introduction to Promptwatch
04:44 SEO and AI Search Optimization
12:39 The Reddit Stock Incident
19:39 Challenges and Strategies in SEO
31:55 SEO Everywhere: The Future of Search
32:21 The Evolution of Analytics and AI Integration
33:12 Optimizing for AI: Strategies and Insights
34:37 Reddit's Role in SEO and Traffic
36:05 Long-Term Data and Subscription Strategies
37:46 The Shift from Traditional SEO to Personalized Data
41:33 Tracking AI Visibility: Challenges and Opportunities
43:56 The Future of AI in Marketing and SEO
53:48 Google's AI Mode and Its Impact on SEO
01:14:34 SEO Traffic Insights
01:15:53 Email Subscription Strategies
01:17:13 Influencing AI Visibility
01:18:38 Brand and Entity Scoring
01:23:55 Content Importance in SEO
01:25:28 Programmatic SEO vs. AI Content
01:28:53 Generative AI Use Cases
01:30:33 The Future of AI in E-commerce
01:33:30 The Role of Content in AI Discovery
01:43:45 Challenges in AI Content Creation
01:50:31 The Human Touch in Viral Content
01:53:57 The Importance of Browsing Experience
01:55:52 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #generativeengineoptimization #answerengineoptimization #digitalmarketing