E854: The God of SEO himself - Charles Floate - joins the show to reveal how AI, automation, and black hat SEO tactics are reshaping Google and the entire search industry.
Charles breaks down how he uses AI agents, vector databases, and custom LLMs to scale SEO operations, automate outreach, and even build a $10M+ link marketplace.
This episode goes deep into AI SEO, parasite SEO, PBNs, site reputation abuse, and what the future of search looks like when Google's AI overviews take over.
In This Episode:
- How Charles Floate built an AI-powered SEO business generating $600K/month
- Why black hat SEO is evolving - and how to do it safely
- The truth about AI SEO vs traditional SEO (and how to win at both)
- What Google's site reputation abuse policy really means for marketers
- How to use parasite SEO, press releases, and expired domains to dominate SERPs
- Why non-English SEO is a goldmine right now
- How AI models are changing ranking factors and visibility in ChatGPT, Gemini, and Perplexity
- The debate: Will AI Overviews replace the 10 blue links?
- How Charles uses AI to build links, manage clients, and even rewrite Slack messages
- The future of SEO jobs - and why most will be replaced by automation
Takeaways
- Stop chasing "passive income." Build active, long-term assets that scale.
- Use AI to summarize, structure, and vectorize your knowledge - create your own personal LLM.
- Non-English SEO = lower competition, faster results, and higher ROI.
- Black Hat SEO isn't dead - it's automated.
- Google's updates are often PR plays, not algorithmic changes.
- The key to future SEO? Control more sources = control the AI consensus.
⭐️ Charles Floate on 𝕏 - https://x.com/Charles_SEO
⭐️ Charles Floate on LinkedIn - https://www.linkedin.com/in/charlesfloate/
⭐️ Charles Floate on YouTube - https://www.youtube.com/@CharlesFloate
⭐️ Charles Floate on Facebook - https://facebook.com/thecharlesfloate/
⭐️ Charles Floate's PressWhizz - https://presswhizz.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Viral Tweets
01:11 SEO Tips and Best Practices
02:06 Building a Knowledge Base with AI
04:35 Challenges and Innovations in AI
11:05 Black Hat SEO Techniques
13:38 PBNs and Expired Domains
20:53 Building Long-Term Assets
23:06 AI Link Building Marketplace
27:30 Ranking in AI Tools
41:20 Google's Site Reputation Abuse Policy
43:03 Manual Interventions in Google's Algorithm
43:58 Impact on Non-English Websites
45:10 Google's Propaganda and PR Moves
45:46 Misleading Update Names
46:59 Forbes' Manual Actions and Recovery
48:51 Challenges with AI and SEO
50:12 Non-English SEO Advantages
52:36 Black Hat SEO Strategies
57:06 Affiliate Marketing for Black Friday Cyber Monday
01:01:23 Trust Signals in Link Building
01:04:09 Parasite SEO Platforms
01:06:03 Common Mistakes in Black Hat SEO
01:07:40 Future of SEO with AI
01:22:53 E-commerce and SaaS SEO Mistakes
01:28:05 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#blackhatseo #linkbuilding #searchengineoptimization #digitalmarketing