Liz is the Managing Partner at Hinge where she helps professional services firms who struggle with marketing intangible expertise to achieve smart, profitable growth through data-driven branding strategies.In this episode, you’ll learn:→ Why investing in your personal brand is essential for growth → How to leverage original research to create high-impact thought leadership → What it means to become a visible expert and why it matters✦✦✦TIMESTAMPS 00:00 - Why Personal Branding Matters with Liz Harr 02:00 - Understanding Hinge’s Role in Professional Services Marketing 05:30 - The Importance of Audience and Platform Focus 08:15 - Liz’s Untraditional Path to Marketing and Analytics 11:00 - The Annual High Growth Study and Data-Driven Marketing 15:30 - The Power of Original Research for Standout Content 19:00 - How to Repurpose Research for Multi-Channel Impact 22:30 - Identifying the Right Research Topics for Your Audience 26:00 - Defining the Visible Expert and Its Role in Growth 30:45 - Translating Technical Expertise into Engaging Content 34:50 - Building a Personal Brand through Active LinkedIn Engagement 38:00 - The Balance of Digital and In-Person Networking 41:00 - Key Takeaway: Educate and Resonate, Don’t Just Sell 43:30 - Where to Find More from Liz and Hinge Marketing