In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency. If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you.
Milou shares her top 5 steps for building a personal brand on Instagram, with strategies that apply to TikTok, Facebook, and YouTube as well. We dive deep into the importance of starting a personal brand and why people prefer following business founders over businesses themselves. Milou emphasizes the importance of defining what you want to be known for and how to identify your unique niche.
We also discuss the significance of knowing your ideal audience and how to attract them. Milou explains that specificity can be powerful and not to fear narrowing down your target audience. She shares insights into brainstorming content and the benefits of repurposing successful posts across different platforms.
Milou and I also talk about the challenges of posting consistently and embracing imperfection. She encourages showing up regularly, even if it's not perfect, as consistency is key to long-term success.
Finally, Milou touches on when to consider hiring a social media manager versus an agency and how to navigate the complexities of social media management. We explore the role of DM automation in sales and the recent updates from Instagram about engagement bait.
Overall, this episode is packed with actionable tips and strategies for anyone looking to build or enhance their personal brand on social media. Let's dive into the conversation with Milou Petersz!
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