Rachel is the Owner of Bolt From The Blue Copywriting where she helps entrepreneurs and personal brands who struggle with persuasive copywriting and clear messaging to attract and convert their ideal clients with authentic and impactful words.
In this episode, you’ll learn:
→ The key differences between everyday writing and persuasive copywriting
→ How to use empathy and novelty to create hooks that capture attention
→ Practical strategies to refine your bio and website for personal brand impact
📝 Get your next 30 days of content at: https://Zenpost.com
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CONNECT WITH RACHEL
🌐 Website: https://www.boltfromthebluecopywriting.com/
📸 Instagram: https://www.instagram.com/boltfromthebluecopywriting
💼 LinkedIn: https://www.linkedin.com/in/rachelallenwrites/
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CONNECT WITH DAVE
🌐 Website: DavePolykoff.com
📹 YouTube: youtube.com/@davepolykoff
💼 LinkedIn: linkedin.com/in/dave-polykoff/
📸 Instagram: instagram.com/davepolykoff
🎵 TikTok: tiktok.com/@davepolykoff
👤 Facebook: facebook.com/davidpolykoff
🐦 X/Twitter: x.com/DavePoly
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TIMESTAMPS
00:00 - Introduction to Rachel Allen and Bolt From The Blue Copywriting
01:10 - Difference Between Content Writing and Copywriting
03:00 - Rachel’s Journey Into Copywriting
04:00 - Common Copywriting Mistakes to Avoid
06:05 - Why You’re “Spam Until You Prove Otherwise”
07:30 - Crafting Hooks That Use Novelty and Empathy
09:00 - How to Discover Empathy Points in Your Audience
10:00 - Key Places to Apply Copywriting in Your Personal Brand
12:00 - Balancing Personality and Persuasion in Copy
14:00 - Rachel’s Approach to Her Own Personal Brand
15:30 - Using Newsletters and Podcasts to Build Your Brand
17:40 - Creative and Unusual Marketing Ideas to Try
19:00 - One Crucial Takeaway: Fix Your Bio Now
19:20 - How to Connect with Rachel Allen Online