👉 Join our free community of personal brand builders: https://www.skool.com/zenpost/aboutJoel Keith is the CEO & Managing Partner at ASP Branding where he helps local home service businesses who struggle with scaling their brand and marketing efforts in a competitive market to grow their revenue and stand out online.In this episode, you’ll learn:→ How personal branding can help local service businesses compete against big players→ Effective marketing strategies tailored for hyper-local home service businesses→ How AI is reshaping content creation and SEO for service-based brands📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH JOEL🌐 Website: https://www.aspbranding.com/💼 LinkedIn: https://www.linkedin.com/in/joel-keith-594290187/✦✦✦CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@DavePolykoff💼 LinkedIn: linkedin.com/in/dave-polykoff/📸 Instagram: instagram.com/davepolykoff🎵 TikTok: tiktok.com/@davepolykoff👤 Facebook: facebook.com/davidpolykoff🐦 X/Twitter: x.com/DavePoly✦✦✦TIMESTAMPS00:00 - Introduction and Guest Overview01:00 - Who Joel Keith Is and His Work with Local Service Businesses02:10 - Challenges Mom-and-Pop Service Businesses Face Against Private Equity Firms04:00 - Transitioning from Skilled Tradesman to Business Owner and Marketer06:30 - The Importance of Personal Branding in Local Service Marketing07:40 - Local vs Global Marketing Strategies Explained09:00 - The Impact of AI on SEO and Content Creation12:00 - Using AI Effectively for Scalable Content Creation16:00 - Tips on Creating AI Content That Aligns with Your Brand Voice18:00 - Joel’s Personal Brand Journey and Content Creation Approach20:40 - Leveraging Virtual Assistants and AI for Content Automation22:50 - Future Plans and Opportunities in AI and Local Service Business Growth25:20 - Building a Private Equity Model with Local Service Businesses28:00 - Final Thoughts: Leading the AI Tool, Not Being Led By It