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Oct 22
39m 56s

How Lululemon Won Athleisure | Child's P...

Wondery
About this episode
In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist, and invented the yoga pants that have become ubiquitous today; he also created an empire. In the coming years, Lululemon will rapidly expand across Canada and ... Show More
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Oct 29
How Lululemon Won Athleisure | Mirror, Mirror | 2
<p>It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling ... Show More
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