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Feb 2025
56m 58s

Beyond Yoga: Michelle Wahler

Guy Raz | Wondery
About this episode
When Michelle Wahler and Jodi Guber Brufsky set out to launch a yoga wear brand in 2005, they had no idea that it would eventually be acquired—for hundreds of millions of dollars—by one of the most iconic apparel brands in the world.  But it took years for Beyond Yoga to get to that point. It grew slowly by partnering with yoga studios and mom-and-pop bo ... Show More
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