After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the ... Show More
Yesterday
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experience and no outside investors, the Murray brothers started m ... Show More
1h 8m
Apr 23
Advice Line with Eric Ryan of Method returns
Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether ... Show More
40m 18s
Dec 2023
Women, sport and business: Merchandise
In this episode of Business Daily, the latest in our series on women, sport and business, it's all about the merch.We'll explore how important replica tops and kits actually are for women’s sport in terms of fandom, participation and of course money. We ask what female sports fan ... Show More
17m 29s
Jul 2022
Women, sport and business: Merchandise
In this episode of Business Daily, the latest in our series on women, sport and business, it's all about the merch.We'll explore how important replica tops and kits actually are for women’s sport in terms of fandom, participation and of course money. We ask what female sports fan ... Show More
18m 30s
May 2021
Sponsored: Small Business Stories | Columbia Sportswear | 2
<p>This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.</p><p>It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, ... Show More
31m 23s
May 2024
Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
<p>We’ve reached a radical inflection point in the growth of women’s sports, particularly the WNBA. As college stars like Caitlin Clark and Angel Reese enter the league, fans are clamoring for tickets and on social media, generating unprecedented excitement and business potential ... Show More
22m 10s
Jan 2022
Fitness Companies Make Moves to Win Back Gym Goers
<p>Today is Tuesday, January 25, and we're looking at Planet Fitness vs. Exponential Fitness.</p><p>Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. <a href="https://wondery.app.link/bwdail ... Show More
4m 25s