logo
episode-header-image
Feb 2020
54m 12s

Lululemon Athletica: Chip Wilson (2018)

Guy Raz | Wondery
About this episode
After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the ... Show More
Up next
Aug 31
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health food store. But when she started her own business, she wanted the best of both wo ... Show More
1h 20m
Aug 27
Advice Line with Daymond John of FUBU
Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to reach beyond his core enthusiasts. Finally, Seema in Canada seeks strategies to inc ... Show More
42m 55s
Aug 24
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symb ... Show More
1h 25m
Recommended Episodes
Oct 2025
How Lululemon Won Athleisure | Child's Pose | 1
In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist, and invented the yoga pants that have become ubiquitous today; he also created ... Show More
39m 56s
Jul 2023
Lululemon Athletica: The Athleisure Leader - [Business Breakdowns, EP.120]
This is Zack Fuss, an investor at Irenic Capital, and today we’re breaking down Lululemon Athletica. The Canadian company, founded by Chip Wilson in 1998, has grown from a pop-up store in a yoga class to a $45 billion apparel business. Along the way, it pioneered the trend of ath ... Show More
46m 29s
Oct 2025
How Lululemon Won Athleisure | Mirror, Mirror | 2
It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the ... Show More
33 m
Nov 2024
The Feedback That Made This Brand Olympic Material
<p>Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and land ... Show More
33m 38s
Oct 2023
Greatest Hits: Why Every Brand Should Follow in lululemon's Social Footsteps
tail spinning
44m 52s
Sep 2019
Lululemon’s Big Move
Lululemon jumps on strong growth in men’s sales and an improved outlook. Docusign delivers big returns on e-signatures. And Slack slips after its first earnings report as a public company. Analysts Andy Cross, Ron Gross, and Jason Moser discuss those stories and weigh in on the l ... Show More
40m 33s
Apr 2024
Hidden Truths Behind Lululemon's Share Value
Dive into the world of high-performance activewear with our latest video, "The Ultimate Lululemon Guide: What's Worth Your Money?" 🏃‍♂️💸 In this comprehensive review, we explore Lululemon's most popular items, from their unbeatable leggings to their innovative workout gear, and ... Show More
32m 42s
Sep 2019
F45: The Aussie Fitness Franchise Phenomenon Taking Over the World with Luke Armstrong
Luke is the Global Head of Sales for F45 Group - the fastest-growing fitness franchise in the world. Top 3 Value Bombs: 1. If you have a great product, it will do its own marketing. 2. Make the experience special for the customer and be different. Do something that is original. 3 ... Show More
30m 34s
Aug 2023
Wajdan Gul, CEO at Squatwolf
We're joined by Wajdan Gul, the CEO at Squatwolf. A gym wear brand, engineered for active life, from its fit to stitching to fabric with gym goers in mind.Topics:- The Story Of Squatwolf- The Activewear Market In Dubai- Looking Ahead With Squatwolf 
47m 27s
Oct 2023
Fashion: Dupe culture
Duplicate products, or dupes, are flooding social media. Dupes are clothes, beauty products, homeware that are cheaper than the recognisable brand, but still look similar. We hear from shoppers and fashion experts about this growing trend and its impact on the market.And we speak ... Show More
18m 20s