logo
episode-header-image
Oct 2025
5m 30s

Strategy for managing stakeholders with ...

I Hear Everything
About this episode
Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focused content ... Show More
Up next
Yesterday
How to get the most out of attending an SEO conference
Most conference attendees leave without a clear takeaway plan. Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference, shares how first-time attendees can structure their approach for maximum value. Learn how to build a session-mapping strategy against the ... Show More
1m 10s
Jul 8
One thing conference attendees want less of in 2026
Conference programming faces AI-topic saturation heading into 2026. Sophie Logan, Community and Editorial Manager at Brighton SEO and Hero Conference, brings a front-row perspective on what practitioners actually want from session content. Learn why standalone AI talks are losing ... Show More
1m 10s
Jul 7
Why community is so important to the SEO industry
Industry connection drives measurable career and skill growth. Sophie Logan of Rough Agenda brings hands-on experience organizing SEO conferences and building practitioner communities that translate networking into professional advancement. The conversation covers strategic frame ... Show More
1m 8s
Recommended Episodes
Oct 2025
SEO Has Been Upended. Here’s What the Future Could Look Like
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ... Show More
41m 14s
Sep 2025
EY's Dan Diasio on consulting's AI challenge
How to get past AI fatigue and anxiety to a more expansive view of the technology's potential—bolstering knowledge work vs commoditizing expertise. As it guides organizations through the experimentation phase and into redesigning business processes, the professional services gian ... Show More
34m 39s
Jun 2025
How to Rank #1 in ChatGPT Results (AI SEO Strategy)
Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dom ... Show More
47m 10s
May 2025
MicroVee: AI Is Eating Google Search: What Every Business Should Do Next | GaryVee Bloomberg Interview
AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently a ... Show More
5m 43s
Aug 2024
Kiteworks captures $456M at a $1B+ valuation to help secure sensitive data
Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots ... Show More
5m 5s
Jul 2024
Wrike CEO on AI-Driven Product, Pricing Shift
The workflow-management-solutions sector is evolving fast, yet remains fragmented and likely on the hunt for new revenue models. In this episode of the Tech Disruptors podcast, Thomas Scott, CEO of Wrike, joins Sunil Rajgopal, senior software analyst at Bloomberg Intelligence, to ... Show More
37m 34s
May 2023
Podcast 195: Is your organisation ready for the ChatGPT of things?
While Artificial Intelligence (AI) itself is not new – many organisations, knowingly or not, already use forms of AI technology within their businesses – we are now at the cusp of a major change. So just as the internet of things changed the way we work, connect, shop, spend our ... Show More
37m 59s
Dec 2023
FP&A: The Silo Buster - A Planning Aces Episode
Insights from Planning Aces: CFO Lauren StClair talks about leveraging AI for faster analysis, transparency in reporting, and the challenge of maintaining clean, adaptable data. CFO Doug Lindroth emphasizes the shift from closed data structures to open-book management, enabling d ... Show More
49m 9s
Jun 2025
Who gets fired first when AI Agents become a reality?
<p>AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face disruption as agentic AI becomes mainstream. He discusses how NotebookLM and similar tools are transforming basic research func ... Show More
4m 53s