Prepare for AI's impact on advertising roles as technology reshapes the industry with Kevan Yalowitz from Accenture.
Aug 22
Is AI more like a tool or an operating system?
Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelli ... Show More
3m 29s
Aug 20
One metric acquirers scrutinize that most marketers completely overlook
Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New ... Show More
4m 15s
Feb 2024
AI for Brands and Agencies
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration eme ... Show More
15m 57s
Apr 2025
AI Agents: The Truth Behind the Hype
Nicolas de Bellefonds, BCG’s global AI leader, unpacks the myths, challenges, and real potential of AI agents. They can transform how work gets done if companies stop chasing shortcuts, rethink outdated processes, and prepare for the costs and complexity that come with real chang ... Show More
19m 7s
Jul 2023
Designing Your AI Blueprint
<p>AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potenti ... Show More
21m 55s