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Jun 2025
4m 53s

Who gets fired first when AI Agents beco...

I Hear Everything
About this episode
Prepare for AI's impact on advertising roles as technology reshapes the industry with Kevan Yalowitz from Accenture. 
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Today
What's one thing marketers still believe about websites that won't be true three years from now?
Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy facto ... Show More
3m 30s
Yesterday
What's the scariest part of putting your revenue at risk?
AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audi ... Show More
4m 26s
Jul 6
Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys
Static websites can't serve buyers who arrive already researched by AI. Anda Gansca, Co-Founder and CEO of Knotch, explains why LLM visibility metrics mislead marketers and what websites must become when agents and humans need separate experiences. She breaks down content atomiza ... Show More
39m 53s
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