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Jun 2025
4m 53s

Who gets fired first when AI Agents beco...

I Hear Everything
About this episode
Prepare for AI's impact on advertising roles as technology reshapes the industry with Kevan Yalowitz from Accenture. 
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AI hype in MarTech justified?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologi ... Show More
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Is LinkedIn an underrated or overrated marketing channel?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view- ... Show More
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B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains how to solve marketing attribution problems that hide 70% of website traffic sources. The discussion covers view-through attributio ... Show More
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