logo
episode-header-image
Today
1h 10m

The AI Takeover of Wellness: What the Su...

Brittany Ford
About this episode

Tech founder turned health innovator Kirk Ouimet of Phi explains how his team is translating decades of pharma-grade delivery tech into supplements that actually absorb, and pairing it with an AI health assistant designed to keep your data private while spotting issues earlier. 

We dig into magnesium timing, iron + vitamin C synergy, menstrual-cycle-aware dosing, and how subjective check-ins plus wearables can guide smarter tweaks over time. 

If you want supplements that respect your biology and your budget, this conversation lays out a clear, science-backed path forward.

WE TALK ABOUT: 

06:25 – Kirk’s health journey and why “healthspan” > lifespan

11:55 – “ChatGPT × Apple Health”: The Phi app vision and what it means for your care team

16:30 – AI + doctors: From 14-minute visits to true proactive care

20:10 – Building a life-long, portable health record (Phi) you actually control

27:05 – Supplement reality check: forms, dosing, and why most pills miss the bloodstream

31:25 – Introducing Stack: Baseline of 22 essentials; no trend-chasing add-ons

40:05 – Micro-pills, micro-encapsulation, and making nutrients truly absorbable

53:40 – Personalization roadmap: Bead-level dosing by day, cycle, and context

1:01:40 – What “custom daily capsules” could look like 

1:05:05 – The next decade: Democratizing biohacking with community-driven trials

SPONSORS:

Reset stress on demand with Pulsetto (code: BIOHACKINGBRITTANY) - a neck-worn vagus-nerve stim that calms stress in ~4 minutes so you sleep better and feel calmer.

Join me in Costa Rica for Optimize Her, a 5-night luxury women’s retreat in Costa Rica with yoga, healing rituals, and biohacking workshops—only 12 spots available.

RESOURCES:

Trying to conceive? Join my Baby Steps Course to optimize your fertility with biohacking.

Free gift: Download my hormone-balancing, fertility-boosting chocolate recipe.

Explore my luxury retreats and wellness events for women.

Shop my faves: Check out my Amazon storefront for wellness essentials.

Kirk Ouimet’s website and Instagram

Phi website

LET’S CONNECT:

Instagram, TikTok, Facebook

Shop my favorite health products

Listen on Spotify, Apple Podcasts, YouTube Music

Up next
Oct 7
From Chaos to Calm: Rebalancing Your Mind, Body, and Relationship After Motherhood with Jamie Graber
Meditation coach and “Organically, Jamie” founder Jamie Graber gets real about matrescence, the myth of balance, and how to keep your relationship a team sport after kids. We unpack mom-guilt, invisible labor, nervous-system regulation, and why presence—not perfection—is the poin ... Show More
53m 45s
Oct 3
Why So Many “Healthy” 30-Something Women Are Getting Stage-4 Cancer—and What Your Labs Are Missing with Dr. Lori Bouchard
Dr. Lori Bouchard, a naturopathic doctor focused on cancer care, shares why more women in their 30s–40s are being diagnosed at late stages - even when they “feel fine” - and exactly how to get ahead of it with annual baselines, smart labs (insulin, A1c, hs-CRP/ESR, homocysteine), ... Show More
53m 12s
Sep 30
The Earbuds That Hack Your Brain: Sleep, Stress, and the Neurotech Debate with Caitlin Shure of NextSense
Health technologist and science communicator Caitlin Shure (NextSense) joins me to unpack brainwave-measuring earbuds that can both read and change your mental state—starting with sleep. We dive into why “Gen-1” wearables overwhelm you with charts but don’t help you in the moment ... Show More
45m 1s
Recommended Episodes
Sep 2024
108. Advocating for the Pregnancy & Birth You Deserve with Dr. Rebecca Dekker of Evidence Based Birth
A common instinct in pregnancy and birth is to trust anything our provider says we should do, with little extra thought. However, while there are MANY trustworthy providers, not all advice or practice is evidence-based — which is why it’s important to be educated and comfortable ... Show More
49m 55s
Sep 17
Birth Story: Unmedicated Birth Story & Baking Sourdough During Labor with Rachel Weaver
Join the My Essential Birth Course by October 7th and get the exclusive Rise & Birth Pack featuring a calming Birth Affirmations Audio Track and 25 beautifully crafted, printable Birth Affirmation Cards to keep you grounded, confident, and inspired for birth. Learn more: https:// ... Show More
1h 2m
Sep 2024
A Natural Hospital Birth Against All Odds
From the very beginning of her first pregnancy, Aeriel encountered discouragement and doubt from medical providers about her ability to birth naturally. Unbelievably, she was even repeatedly encouraged to end her (unplanned, but wanted) pregnancy multiple times by the first docto ... Show More
47m 33s
Apr 2024
Hypnobirthing 101: Simple Tools to Make Your Birth Better
Before I fell pregnant, I honestly couldn’t have taken less interest in pregnancy, birth or babies & for the first two thirds of my pregnancy my attitude remained the same. Until I read a book & that book sparked an obsession and sent me deep down the rabbit hole and I am now utt ... Show More
53m 25s
Jul 2021
Hypnobirthing is not just for hippies
Send us a textToday I’m excited to be joined by the incredible Rosie Purdue, a fellow pelvic floor physio and a hypnobirthing consultant. We dive into what hypnobirthing is, why it’s called hypnobirthing,  and what the benefits of hypnobirthing are. She also shares her top tips o ... Show More
30m 57s
Oct 2021
From C-Section to Free Birth
One of the things I hear most often from women who had a transcendent, empowering, largely independent, birth experience, is that it wipes out the residue of former births they may have had, where they were more entrenched in the allopathic system. Women who had C-sections have g ... Show More
1h 3m
Jul 2024
101. Preparing for a Natural Birth with Hilary Valentine
Thinking about having a natural, unmedicated delivery? Perhaps you're nervous about it and knowing more would help you make the best decision for you? Either way, this episode is for you. I'm speaking with Hilary Valentine, a holistic perinatal women's health coach, p ... Show More
51m 51s
Aug 2024
Unmedicated Birth Story: Journey from a Traumatic Birth to a Healing Unmedicated Birth with Erika Bielska
Today's birth story is a little bit different. Erika shares two very different birth experiences. She shares the trauma she experienced and had to process from her first birth, and how redemptive her next birth was. She does an excellent job of pointing out what did not go h ... Show More
1h 3m
Jan 2025
Imperfect Birth Stories with Sophie Walker
In this episode of our Summer School, we are joined by Sophie Walker, creator, and host of Australian Birth Stories. With over 17 million downloads, and 500 episodes, Australian Birth Stories podcast has been accredited by the Australian College of Midwives and has been instrumen ... Show More
1h 1m