logo
episode-header-image
Sep 2025
4m 6s

Little Happier: A Surprising and Subtle ...

Gretchen Rubin / The Onward Project
About this episode

Texas’s extremely successful anti-littering campaign illustrates an important principle about habit change: Sometimes changing our habits requires us first to change our identity.

Get in touch: podcast@gretchenrubin.com

Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app.

Find the transcript for this episode on the episode details page in the Apple Podcasts app. 

See omnystudio.com/listener for privacy information.

Up next
Jan 28
Ep. 571: Want to Join Us for a No-Spend February? Plus a Better Word for “Squats”
We share our plans for our next “No-Spend February”—our rules, our exceptions, and what we hope to learn. We also share a more elegant term for “squats” and discuss an interesting self-knowledge question related to the makeshift. Resources & links related to this episode: Join us ... Show More
33m 2s
Jan 26
A Little Happier: Would You Do For Someone Else What You Wouldn’t Do for Yourself?
A modern fable is an excellent illustration of a very popular loophole used to justify breaking good habits. Resources & links related to this episode: Get in touch: podcast@gretchenrubin.com Visit Gretchen's website to learn more about Gretchen's best-selling books, products fro ... Show More
5m 24s
Jan 24
More Happier: Ever Have a Foolish Desire to “Save” Things? And Why Coffee-Table Books?
We talk about the impulse to save things, such as stationery or fine china, even when it makes no sense. And we also talk about the puzzling popularity of coffee-table books. Resources & links related to this episode: Check out my new LinkedIn Learning course on the Four Tendenci ... Show More
28m 22s
Recommended Episodes
Nov 10
AP 735: How to Heal Anxious Attachment, Rebuild Self-Worth, and Feel Secure from Within || with Trevor Hanson
In today's episode we're covering some deep territory with my returning guest, Trevor Hanson, as we explore anxious attachment. It's crucial to understand how our attachment styles, shaped by our upbringing and personal experiences, influence our daily habits and relationships. L ... Show More
52m 27s
Aug 2025
Tony Robbins: Change Your Body, Change Your Life - The 2-Minute State Change Formula
Quote of the Day: "The most important key to changing your life is to change results, you've got to change behavior. But to change behavior you got to change the emotional state you're in." - Tony RobbinsAudio Source: https://youtu.be/IJrcJUV8d20?si=ZAxDy0IUt50c_UoXIf you enjoyed ... Show More
6m 12s
Sep 2025
2257 | Ed Mylett: “What You Focus On, You Find.”
<p><a href="https://www.edmylett.com/" target="_blank">Ed Mylett</a> reveals why most people stop evolving and how to break free from the limits of your “thermostat identity.” Through a powerful story and practical strategies, he challenges us to continuously grow, elevate our st ... Show More
15m 5s
Jul 2025
3671: Sheer Willpower Won't Work. If You Want to Change Your Habits, Try This Instead. by Paula Pant of Afford Anything
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3671: Paula Pant challenges the myth that willpower is the key to success, revealing how environment, systems, and identity ... Show More
9m 36s
Feb 2025
3480: Relax for the Same Result AND Small Actions Changing Self-Identity by Derek Sivers on Intentional Living
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3480: Derek Sivers shares insights on the power of relaxation, revealing how a calm mind leads to better decisions, creativ ... Show More
8m 21s
Dec 2024
SPECIAL: How Two Hard-Charging Busy Entrepreneurs Turn Off Their Brains, Meditate, De-Stress, Relax & Raise Kids: Anxiety Hacks & More With Katie Krimitsos
Today I have something a little different for you that I think you’ll love. It’s an interview I did with the incredible Ben Greenfield and I’m sharing it with you here because our conversation was so pure and full of insights on how to navigate the holidays - and your whole life ... Show More
1 h
Aug 2025
3705: How to Build Better Habits and New Habit Formation by Dr. Neal Malik
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3705: Dr. Neil emphasizes that the key to long-term fitness isn’t more health information, it’s daily inspiration and strat ... Show More
13m 6s
Jan 2025
I Embrace Growth and Change
This week's mantra is I Embrace Growth and Change. Leaning into the discomfort of change is one of the most challenging—and transformative—things we can do. In this episode of Mantra, we unpack what it really means to embrace uncertainty and turn it into an opportunity for person ... Show More
30m 57s
Nov 10
I Celebrate Small Wins
This week’s mantra is: "I Celebrate Small Wins." Progress isn’t always loud or dramatic, sometimes it looks like quiet steps, steady effort, or simply showing up. This episode explores how to recognize the value in small moments of growth, acknowledge what’s working, and build mo ... Show More
29m 39s