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Sep 11
11m 35s

Generic Creatives: The Silent Killer of ...

Solutions 8
About this episode

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client.

Chapters:

  • 0:00 - Introduction
  • 0:27 - Why Generic Creatives Kill Ad Performance
  • 2:49 - How to Track Creative Performance Across Platforms
  • 4:21 - How Different Age Demographics Respond to Ads
  • 7:31 - Case Study: The Power of Segmented Creatives

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