Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand into new demographics. Watch this video now.

Chapters:

00:00:00 - The Value of Demographic-Specific Creatives
00:00:43 - Case Study: A Health & Wellness Client's Segmented Campaigns
00:01:21 - Using Audience Research & First-Party Data to Identify Pain Points
00:02:40 - Strategy: Expanding into New Demographics with Creative
00:03:22 - Case Study: Repositioning a Fashion Brand for a Younger Audience
00:04:47 - Adopting a "Test and Learn" Approach for Creatives
00:06:05 - Aligning the Post-Click Experience with Ad Creative
00:06:56 - Balancing Demographic Relevance with Brand Identity

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eCommerce Success with Demographic-Focus...