Learn how clients are choosing you. Understand their comparisons with other accounting firms and what drives their decisions.
Feb 2025
Voyantis aims to help companies figure out their customers’ worth
How much is a customer worth to a company? That’s the eternal question. To arrive at an answer, customer and sales teams are often forced to use spreadsheets and other manual data analysis methods. The problem is, these methods tend to be slow and error-prone, leading to gaps in ... Show More
4m 1s
Mar 2021
Welcome to Business Breakdowns
Business Breakdowns is a series of conversations with investors and operators diving deep into a single business. For each business, we explore its history, its business model, its competitive advantages, and what makes it tick. Learn more and stay up to date at joincolossus.com
38s
Sep 2024
#352 - Challenging Your Reps on Their Deal Risks (Chris Surdi, Ascend)
FOUR ACTIONABLE TAKEAWAYS
Instead of lecturing a rep who hasn't followed expectations, ask what's preventing them from doing the task. This helps identify roadblocks or allows the rep to own up to the issue.
When discussing reasons for making a change, focus on three questions: ... Show More
32m 56s
Sep 24
Cracking the Code of Customer Contradictions
AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they a ... Show More
18m 42s