Shut down for trademark infringement, this seller pivoted from print-on-demand to Amazon FBA, doubling revenue four years straight and now projecting $3M this year.
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E-commerce seller Ranno Tasane from Estonia joins the Serious Sellers Podcast to share his fascinating journey from print-on-demand to skyrocketing private label Amazon sales. Imagine doubling your revenue every year for four consecutive years and reaching a projected $3 million! Despite Estonia's modest population, Ranno is part of a vibrant e-commerce community that thrives on innovation and tenacity. This episode also includes a chuckle-worthy tale from the host about a prolonged identity mix-up between Ranno and another Estonian seller, Neeme.
Ranno's story is packed with entrepreneurial wisdom as he recounts the challenges of managing multiple brands and the strategic pivots that led to his current success. During the pandemic, Ranno made bold decisions that involved phasing out brands and selling others, propelling him to concentrate on a flourishing fruit powder business. Listen as he details an unexpected move to Kenya and the intricacies of building a sustainable business model between Estonia and Poland, all while keeping a sharp eye on inventory management.
The episode also uncovers Ranno's aggressive marketing techniques and niche strategies that make his Amazon ventures stand out. From the Subscribe and Save program to sourcing rare ingredients like the wild blueberry, Ranno's focus on market dominance is unwavering. With a customer-first approach, Ranno emphasizes the importance of turning potential negative experiences into positive ones, maintaining a robust brand reputation. As the conversation wraps up, the Bradley shares his admiration for Estonia, considering it one of their top 10 favorite countries, and looks forward to seeing if Ranno's impressive growth trend will continue.
In episode 697 of the Serious Sellers Podcast, Bradley and Ranno discuss: