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Aug 2025
2m 45s

Measuring for AI Overviews/Mode vs maint...

I Hear Everything
About this episode
SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators ... Show More
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Yesterday
SEO “best practice” that's debunked through testing
Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform for enterprise sites, helping retailers like major e-commerce and travel companies prove ROI across AI-powered discovery channels. ... Show More
2m 16s
Feb 2
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers ... Show More
1h 3m
Feb 1
Which overlooked metric makes the case for generative search investment?
Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that power discovery across Google and ChatGPT. He reveals how About Us and FAQ pages become ... Show More
2m 40s
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