SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguing that exp ... Show More
Yesterday
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers ... Show More
1h 3m
Jan 31
The most important signal to guide content updates
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high ... Show More
2m 33s
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
<p><strong>Eli Schwartz</strong> is a leading SEO consultant and the author of <em>Product-Led SEO.</em> He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More
1h 55m
Sep 2025
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m
Oct 2025
SEO Has Been Upended. Here’s What the Future Could Look Like
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ... Show More
41m 14s
Aug 2025
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More
30m 56s