In this episode, we sit down with Stacey Brass-Russell, a former Broadway actress turned transformational business coach, who now helps coaches and creatives build authentic, profitable brands. She shares her unique journey from the stage to the coaching world, and the signature strategies she uses to help clients thrive — including her Yellow Brick Road Marketing Method.
You will learn:
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Timestamps & Highlights:
00:00 – Intro: Meet Stacey Brass-Russell
01:12 – From Broadway actress to business coach
03:39 – How Stacey got her first clients organically
04:34 – The #1 mistake most coaches make
05:21 – What is authentic marketing?
07:30 – Why Stacey doesn’t use funnels or ads
09:13 – Building a 6-figure business organically
10:50 – Why high-ticket coaching makes more sense
12:39 – Stacey’s 4-part framework to define your niche
15:57 – How to get in front of the right audience
18:02 – Money mindset: from yoga teacher to numbers-driven CEO
21:46 – What Stacey would do today to get a new client
22:52 – Stop waiting for permission — create your own opportunity
24:52 – The mindset shift that changes everything
27:57 – Fun Broadway story: stepping in on stage at 10 years old
29:31 – Where to find and follow Stacey online
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