In this episode, Kim welcomes Dana Hork, a transformational brand leader and co-founder of the creative micro-agency Beers with Friends. With experience at powerhouse companies like Walmart, JP Morgan, and Jet.com, Dana shares her journey from corporate life to entrepreneurship, and the lessons she's learned about branding, marketing, and building something fresh.
You will learn:
Timestamps & Highlights:
00:00 – Intro: Meet Dana Hork
00:28 – Launching Beers with Friends creative agency
01:51 – Why Dana left corporate to become an entrepreneur
03:39 – Running social media at Walmart: key strategies
05:53 – Timeless lessons in brand storytelling on social
08:02 – Using AI to scale content, but keeping human judgment
11:54 – Infusing brand into small but powerful touchpoints
14:36 – What your brand "tastes" like: building impressions
16:24 – Personal growth from 20s to 60s: shifting perspectives
18:50 – How Beers with Friends helps challenger brands
22:13 – Turning “baggage” into your business superpower
25:01 – You don’t need everyone to like you—build loyal fans
27:18 – Viral Walmart moment: Mason Ramsey yodeling story
29:23 – Creative sprints that boost morale & team energy
31:51 – Leading with fun: setting the tone in your business
LINKS:
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