In 1985, Coca-Cola changed its flavour.
You probably know that this was a complete failure.
‘New Coke’ was discontinued after just 79 days.
But you probably don’t know the true reason why New Coke failed.
Many claim it was due to poor market research, but today’s guest on Nudge, leading consumer behaviour expert Philip Graves, disagrees.
Philip says New ... Show More
Apr 2025
The 'New Coke' Debacle
Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive m ... Show More
13m 1s
Jun 23
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kin ... Show More
14m 30s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 58s
Apr 2025
Nerd Alert: The Science Behind Emotional Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how emotions out ... Show More
12m 19s
Jul 2024
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, an ... Show More
1h 24m
Mar 2025
Pepsi, Poppi, and the Creosote Bush
To stay on top, the consumer giants need a player in every potential market.
(00:21) David Meier and Dylan Lewis discuss:
- February retail numbers showing continued consumer struggles, and why this upcoming retail earnings season will be a key read on the economy.- Pepsi’s $2B a ... Show More
25m 43s
Nov 2024
#776: Derren Brown — A Master Mentalist on Magic, Mind Reading, Ambition, Stoicism, Religion, and More
Derren Brown is a psychological illusionist who can predict, suggest, and even control human behavior. Sponsors:Eight Sleep’s Pod 4 Ultra sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $350 on the Pod 4 Ultra)LinkedIn Ads, the go-to tool for B ... Show More
1h 40m
Dec 2024
Nerd Alert: How Consumer Behavior Has Changed
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore research showing ... Show More
9m 35s
Jul 2024
Nerd Alert: Cognitive Biases in Marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob discuss how marketers ca ... Show More
11m 27s