Jul 13

88 out of 90 people fall for this bias. Do you?

Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products ... Show More

19m 59s

Jul 6

Will the UK’s social media ban backfire?

The British government recently announced a ban on all social media usage for children up to the age of 16. But will the ban work? Today on Nudge, I explore the psychology of restrictions, bans and friction. Warning: this show is restricted to those aged 16 or over. --- Become an ... Show More

26m 54s

Jun 29

Katy Milkman: Learn how to change habits in 39 minutes

World-leading behaviour change expert Katy Milkman details how to change your habits. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Katy’s book: https://amzn.to/3RF63xA Katy’s podcast: https://www.schwab.com/l ... Show More

39m 27s

Apr 2025

The 'New Coke' Debacle

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ... Show More

13m 1s

May 2019

015: The Coca Cola Experiment & Reciprocity (25 Cognitive Biases)

PRDistribution.com shares the findings of the infamous 'coca-cola' experiment by Dennis Regan, the concept of reciprocation tendency from Charlie Munger's 25 cognitive biases, how this impacts your decision making and marketing strategy.

5m 37s

Feb 2021

Coca-Cola’s Greatest Mistake | Out With The Old | 1

In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s big ... Show More

41m 20s

Mar 2021

Cola Wars Pt. 2

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. ... Show More

42m 5s

Jul 2024

Trying to Persuade and Other Big Mistakes Marketers Make

Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuas ... Show More

25m 1s

Jun 2024

New Coke Goes Flat with Preacher Lawson and Paul F. Tompkins | 40

In the early 90’s, an earth shattering event occurred that would change the face of American culture forever: Coca-Cola changed their recipe. New Coke was supposed to be sweeter to combat the rising popularity of Pepsi, but the customer reaction was decidedly sour. Lawsuits and p ... Show More

46m 33s

Apr 2021

Number Fever: How Pepsi Nearly Went Pop

Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy. Businesses and customers alike are sometimes blinded by ... Show More

35m 2s

Nov 2023

Coca-Cola’s Mega Marketing Transformation

<p>In an age of shorter attention spans and higher health hazards, Coca-Cola is rewriting its marketing mantra as the 136-year-old beverage behemoth faces fast-moving and changing Gen Z. In an exclusive conversation, <a href="https://th.linkedin.com/in/manuel-arroyo-a727a84">Mano ... Show More

25m 14s

‘New Coke’ and the marketing blunder of ...