Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive marketing campaigns targeting younger consumers, Coke had sought to introduce a ... Show More
Today
Elizabeth of Russia's Bloodless Coup
Wearing an armoured breastplate, clasping a silver cross and seizing an Army spontoon, 31 year old Elizabeth Petrovna appeared at the HQ of the elite Preobrazhensky Regiment guards in St. Petersburg on 25th November, 1741 - intent on over-throwing Tzar Ivan VI (a baby), and seizi ... Show More
11m 23s
Apr 2025
Can Pepsi Make a Comeback?
After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ... Show More
17m 20s
Aug 11
‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ... Show More
29m 58s
Jan 2025
🐳 “AI’s Goodwill Hunting moment” — China’s DeepSeek Drama. Coke vs Pepsi vs Costco. Unlimited PTO Paradox.
<p>One Chinese AI app, DeepSeek, just shocked the world… and the entire US tech market.</p><p>Costco is swapping Pepsi for Coke in the food court… here’s how Coke’s beating Pepsi.</p><p>7% of workers have Unlimited Paid Time Off… but people only take 16 days in practice.</p><p><b ... Show More
22m 50s