Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive marketing campaigns targeting younger consumers, Coke had sought to introduce a ... Show More
Jul 28
When Zombies Came To Hollywood
Independent horror film ‘White Zombie’, starring Bela Lugosi, premiered in New York City’s Rivoli Theatre on July 28th, 1932. It marked the first time that zombies had featured in a Hollywood picture - albeit as the result of an evil voodoo master in Haiti rather than a condition ... Show More
12m 26s
Jul 27
Meet Bugs Bunny 🥕
Warner Brothers’ biggest animated star, Bugs Bunny, made his cartoon debut on July 27th, 1940, in A Wild Hare - though, at the time, he didn’t officially have a name… Though previous versions of the ‘wabbit had appeared in earlier Looney Tunes shorts, this incarnation - directed ... Show More
12m 50s
Feb 2021
Coca-Cola’s Greatest Mistake | Out With The Old | 1
In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s big ... Show More
41m 20s
Aug 2025
‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ... Show More
29m 58s
Feb 2024
The Gen X Soda That Was Just "OK"
Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people who knew soda wasn’t cool. But what exactly was the punchline? In today’s episode, we ... Show More
39m 48s