Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive marketing campaigns targeting younger consumers, Coke had sought to introduce a ... Show More
Today
Dynasty's Flamboyant Finale
With big hair, big drama, and even bigger shoulder pads, Aaron Spelling’s primetime soap-opera ‘Dynasty’ defined the 1980s. But, by May 11th, 1989, the show’s popularity was waning - and, even though the showrunners didn’t know it, ABC broadcast what was to be its final episode. ... Show More
12m 35s
May 8
Cocaine + Caffeine = Coca-Cola
John Pemberton launched Coca-Cola from a pharmacy in Atlanta, Georgia, on 8th May, 1886. Legend has it that a serendipitous mishap had led to the addition of carbonated water, transforming the medicinal tonic into a fizzy beverage that would capture the public's imagination. But ... Show More
12m 26s
May 7
The Return Of 'The Scream'
The theft of Edvard Munch’s iconic painting ‘The Scream’ sullied the opening day of the Winter Olympics in Lillehammer - but, on 7th May, 1994, the iconic work was recovered. The painting, which has been stolen multiple times, was returned on this occasion thanks to the involveme ... Show More
11m 19s
Apr 2025
Can Pepsi Make a Comeback?
After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ... Show More
17m 20s
Oct 2023
Why the price of Coke didn't change for 70 years (classic)
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent ... Show More
19m 15s
Aug 2025
‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ... Show More
29m 58s
Jan 2025
🐳 “AI’s Goodwill Hunting moment” — China’s DeepSeek Drama. Coke vs Pepsi vs Costco. Unlimited PTO Paradox.
One Chinese AI app, DeepSeek, just shocked the world… and the entire US tech market.Costco is swapping Pepsi for Coke in the food court… here’s how Coke’s beating Pepsi.7% of workers have Unlimited Paid Time Off… but people only take 16 days in practice.$KO $PEP $COSTWant more bu ... Show More
22m 50s