Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive marketing campaigns targeting younger consumers, Coke had sought to introduce a ... Show More
Yesterday
Desert Island Discs' First Castaway
The BBC broadcast the first ever edition of Roy Plomley’s ‘Desert Island Discs’ - the world’s longest-running interview programme - on 29th January, 1942. Opening, as the show still does, with Eric Coates’s theme music ‘By the Sleepy Lagoon’, the episode welcomed comedian Vic Oli ... Show More
13m 54s
Jan 28
Lego Shifts To Plastic
Stud-and-tube bricks, which paved the way for Lego to become one of the most successful companies in Denmark, were patented on 28th January, 1958. But this family business had already been in existence for 26 years, mostly making wooden toys. It later emerged, however, that the p ... Show More
11m 23s
Apr 2025
Can Pepsi Make a Comeback?
After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ... Show More
17m 20s
Aug 2025
‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ... Show More
29m 58s
Jan 2025
🐳 “AI’s Goodwill Hunting moment” — China’s DeepSeek Drama. Coke vs Pepsi vs Costco. Unlimited PTO Paradox.
One Chinese AI app, DeepSeek, just shocked the world… and the entire US tech market.Costco is swapping Pepsi for Coke in the food court… here’s how Coke’s beating Pepsi.7% of workers have Unlimited Paid Time Off… but people only take 16 days in practice.$KO $PEP $COSTWant more bu ... Show More
22m 50s