Is traditional sales outreach becoming less effective? And if so, what replaces it?
In today's episode, I chat with Jean-Philippe Schepens van Thiel, founder of AxonJay, about how real-time data, predictive behavior, and AI-generated signals are fundamentally changing how we approach sales. If you’ve ever felt like your messaging is falling flat or that your timing is always off, this conversation is your blueprint for modernizing outreach.
Meet Jean-Philippe Schepens van Thiel
Jean-Philippe is the founder and CEO of AxonJay AI, a company helping B2B sellers harness the power of predictive signals to find the right opportunities at the right time. With over 15 years in data-driven sales and marketing, including a successful exit to Dun & Bradstreet, JP is now on a mission to help sales teams break through the noise and win deals with precision.
Sales Outreach at an Inflection Point
Buyers are bombarded by thousands of messages a week, most of which they delete without reading. Jean-Philippe believes we’ve hit a critical point in the evolution of sales, where volume no longer wins relevance and timing does. Instead of relying on old data and gut instinct, modern sales teams need to know when to reach out, what to say, and why it matters to the buyer right now.
Build Your Sales Cocktail
Jean-Philippe compares outreach success to making the perfect cocktail: timing, targeting, and content must all be in balance. One missing or outdated ingredient ruins the mix. Using AI, his company translates billions of daily data points into actionable signals then helps reps validate and fine-tune their approach using real-time context.
Let AI Enhance, Not Replace, the Human Element
Contrary to fear-mongering about AI replacing jobs, JP argues that AI will actually make sales more human. With technology handling research and signal aggregation, salespeople can focus on high-value conversations, empathy, and relationship-building.
“It’s not about more data. It’s about the right data.”
“Outreach isn’t dead—but it’s evolved.”
“You need the right message at the right time.”
“I want you to come to me with stuff proving.”
Lessons from the Field
Resources
Sponsorship Offers
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2. This episode is brought to you in part by LinkedIn.
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