1950 | How can I connect with a prospect who is not responding?
In this episode, Donald Kelly tackles a common challenge faced by sales professionals: how to effectively follow up with a prospect who isn't responding. Learn actionable strategies that help maintain connection without crossing the line into annoyance, ensuring your efforts yield the results you desire.
Understanding the Prospect's Perspective
● Recognize that busy prospects may overlook messages, not outright ignore them.
● Acknowledge the importance of persistence, as demonstrated by the client who called five times before getting a response.
● Approach follow-up with empathy, knowing that a prospect's priorities may not revolve around your offer.
Diverse Communication Channels
● Use multiple methods to reach the prospect, including phone calls, emails, and texts to maximize your chances of connecting.
● Follow up via LinkedIn, utilizing both messages and comments on their posts to keep the conversation alive.
● Consider creative solutions like using WhatsApp or a different phone number to break through communication barriers.
Effective Follow-Up Strategies
● In emails, pose clear questions in the subject line to prompt quick responses.
● Utilize voice messages to add a personal touch, making your follow-ups memorable.
● Engage with the prospect’s interests by tagging them in relevant posts or articles, fostering a connection based on shared industry insights.
Homework Challenge or Action Steps
● Reach out to a non-responsive prospect using at least two different communication methods.
● Experiment with a new strategy for follow-up, such as sending a video message or leveraging LinkedIn more creatively.
"Is there one Ryan, one reason, one way, one method? No, this is sales. Get used to it. You have to be creative." ● Donald Kelly.
Timestamps
● 00:00 ● Introduction
● 00:20 ● Understanding the Prospect's Perspective
● 02:42 ● Diverse Communication Channels
● 05:03 ● Effective Follow-Up Strategies
● 12:39 ● Closing thoughts
Resources
● Join the Sales Evangelist Mastermind: [thesalesofangelist.com/mastermind](https://thesalesofangelist.com/mastermind)
● Connect with Donald Kelly on LinkedIn: (https://linkedin.com/in/donaldkelly)
Sponsorship Offers
1. This episode is brought to you in part by the Sales Evangelist Mastermind. Join our community for accountability, learning, and growth in your sales journey!
2. LinkedIn.com/TSE: Get a 60 day FREE trial of LinkedIn Sales Navigator
3. Try HubSpot - HubSpot.com
Credits
Theme music by SoundStripe, additional production support bluëmango | STUDIOS. Thank you for listening!